When it comes to social media, most companies are not actually very social at all. Instead they are stuck in the traditional broadcast, digital and public relations marketing models of talking at customers. They just are using social channels to do it. Here is a short list of best practices to join and develop online conversations effectively.
Know what—and who—you want. Define the goals, strategies, and audience for each channel before you start communicating. Who are you talking to and why? Don’t post the same exact content to different channels.
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