Dawn Lacallade

Dawn Lacallade headshotAs Director of Community Programming, Dawn taps her years of developing and managing online communities to develop new customer social interaction models, to analyze and draw insight from social activities, and to help LiveWorld clients maximize their social efforts in support of their business objectives.

In previous roles, Dawn has had the opportunity to create strategies for Dell, SolarWinds, ASUS, Intel, IIR, and Webroot. Dawn’s roles ranged from strategy creation to complete business ownership. At SolarWinds, Dawn was responsible for the community strategy, direct integration of community in the SolarWinds products, growth of community product extensions, community engagement and implementation of all community projects. In her time at Dell, Dawn was the manager of IdeaStorm and Dell Community Forums. This leadership role included the technology, the team, integrating strategies across Dell properties and business units, as well as managing idea evaluation and driving business action on innovation. At the time, Dell’s vibrant online community consisted of more than 20 properties with more than 22 million monthly views.

Dawn holds a bachelor’s degree in Engineering Management from Texas A&M University and is a regular speaker at venues including The WOMMA Summit, Social Media and Community 2.0 Conference, Front End of Innovation, The Market Research Event, Online Marketing Institute, Microsoft’s High Tech Global Summit and is a founding member of The Community Round Table.