eBay

LiveWorld works with eBay on its active website social venues. Supported
by our Advanced Power Moderation tools and Community Center
technology, LiveWorld moderators monitor community activity 24/7
according eBay culture and guidelines. Our community managers perform high-level
curation (identifying community content for featuring or highlighting), listen and
report on community perspectives important to the company, and recommend best
practices for community management and development.

For a global implementation of 28 instances in 16 countries and 8 languages, we provide
community message boards for discussion among buyers and sellers, Answer Centers
where members support each other with information and best practice, and groups that
allow members to run self-managed community venues.

MINI

MINI has an exclusive online community where its U.S. owners
engage in the brand experience by expressing themselves, connecting
with other MINI owners, and building “pride in the ride.” Members
build car-focused pages, which can be viewed by their friends and family outside the
private community. Owner “ambassadors” also answer prospective MINI owners’ questions.

For this highly personalized environment, LiveWorld provides the human touch of
community management and content moderation, supported by the technology of our
community platform.

Johnson & Johnson Diabetes Institute

The Johnson & Johnson Diabetes Institute online community,
focused on healthcare professionals who deal with diabetes in their
practice, includes participation by the Institute medical faculty and director.

Behind the scenes, LiveWorld staff initiates appealing and appropriate community
programming — working with the Institute to structure content around particular
diabetes-related treatments, news, case studies, or events.

Strategic consulting (in the form of a Community Architecture Workshop leading to a social
brief) created the foundation for this community’s management and development.
LiveWorld also provides moderation (requiring extensive training, given the need for human
judgment around pharmaceutical regulations) — with all activities supported by the
underlying community platform.