LiveWorld works with Fortune 1000 corporations on online community strategy, moderation, community programming, insight, and conversation venues. Our services support brand building across multiple social channels — creating a manageable order out of potential social chaos. We provide our services across countries and languages, across platforms and applications. Our core differentiator is our Tech-Powered Human Touch — with the human touch providing the quality, and the tech power providing the scale. These short examples sketch the types of solutions and benefits we provide for our customers.
eBay
LiveWorld works with eBay on its active website social venues. Supported by our Advanced Power Moderation tools and Community Center technology, LiveWorld moderators monitor community activity 24/7 according eBay culture and guidelines. Our community managers perform high-level curation (identifying community content for featuring or highlighting), listen and report on community perspectives important to the company, and recommend best practices for community management and development.For a global implementation of 28 instances in 16 countries and 8 languages, we provide community message boards for discussion among buyers and sellers, Answer Centers where members support each other with information and best practice, and groups that allow members to run self-managed community venues.
MINI
MINI has an exclusive online community where its U.S. owners engage in the brand experience by expressing themselves, connecting with other MINI owners, and building “pride in the ride.” Members build car-focused pages, which can be viewed by their friends and family outside the private community. Owner “ambassadors” also answer prospective MINI owners’ questions.For this highly personalized environment, LiveWorld provides the human touch of community management and content moderation, supported by the technology of our community platform.
Johnson & Johnson Diabetes Institute
The Johnson & Johnson Diabetes Institute online community, focused on healthcare professionals who deal with diabetes in their practice, includes participation by the Institute medical faculty and director.Behind the scenes, LiveWorld staff initiates appealing and appropriate community programming — working with the Institute to structure content around particular diabetes-related treatments, news, case studies, or events.
Strategic consulting (in the form of a Community Architecture Workshop leading to a social brief) created the foundation for this community’s management and development. LiveWorld also provides moderation (requiring extensive training, given the need for human judgment around pharmaceutical regulations) — with all activities supported by the underlying community platform.
