Clients: Media, Entertainment, and Telecom

Key Dynamics for Media, Entertainment, and Telecom in Social Media

  • Extension of brand identity through audience connection with content properties and personalities (driven by social cultural models)
  • Audience retention via participation in media/entertainment-focused communities
  • Differentiation by brand personality and innovative engagement with fans

Classic Case Study:
HBO

LiveWorld provided HBO’s community web site (community program management, moderation and platform) as well as produced live online events for television shows such as Sex in the City, The Sopranos, Entourage and HBO Boxing. The programs were all powerful brands with a particular cultural context, so each community required a cultural tone and context and in turn different community management and moderation. The community grew to hundreds of thousands of unique visitors/month who engaged via personal profiles they could decorate HBO show graphics and character icons, and extensive use of discussion forums. This community had to scale up and down with tv show seasons and especially with the season premieres and finales. The series finale of The Sopranos caused a 25x increase in community system bandwidth needs within 20 minutes of the show’s end.

1996-2010 Clients:

Media & Entertainment

  • ABC
  • AETN: A&E, Biography, The History Channel
  • AOL
  • BBC
  • Cox Interactive (20 markets)
  • Clear Channel
  • CTV SportsNet
  • Discovery
  • Disney
  • Food TV Network
  • Golf Channel
  • HGTV
  • HBO
  • Hearst
  • In the Motherhood
  • MSN: Home Pages, In The Motherhood, Sprint On Main
  • MSNBC
  • MTV
  • NBA
  • NBC
  • NBC-Quokka Olympics
  • New Line Cinema
  • Popular Mechanics
  • Publisher’s Clearinghouse
  • QVC
  • Scientific American
  • Showtime
  • Sony Music Entertainment
  • Esmas (Televisa)
  • Turner Classic Movies
  • TV Guide
  • Warner Brothers
  • Wall Street Journal

Telecom

  • AT&T
  • Sony Ericsson
  • Sprint
  • Verizon