Location: New York City or San Francisco-San Jose Bay Area

Job Description:

LiveWorld, is looking for an experienced, passionate Director of Marketing to support our rapid growth. This position leads our outward facing marketing efforts, including developing strategies, managing programs, and participating hands-on to build awareness of our brand and solutions. The Director of Marketing leads the development of marketing strategies and implements resulting programs to generate awareness, establish our brand positioning, educate prospects, and generate leads. This position is a LiveWorld executive team member participating in the development of the company’s overall strategy. He or she represents the company and articulates our vision in the social media and marketing community including via Twitter, Facebook, and marketing industry venues

Who we are:

LiveWorld is the market leader in social media moderation and community programming services and technology for global brands such as American Express, eBay, MINI Cooper, P&G, Pfizer and Walmart. Our solutions enable brands to scale social with:

• Moderation to protect brands on Facebook and across social channels.
• Actionable insight to enable brands to learn what their customers think.
• Community Programming to engage and support customers.

With our unique Tech-Powered Human Touch we focus on the brand’s core cultural model in social — how to deploy that model across social channels with the quality of human involvement, scaled by our proprietary technologies. The LiveWorld team has been in this space for 28 years (12 at Apple and 16 as LiveWorld). We’re growing and profitable. We seek a leader to help us reach the next level!

Who you are:

• You love developing a marketing strategy and implementing it with your own hands, affecting the perceptions and actions of the target market.
• You are a mix of fluid creative and disciplined business thinking.
• You love to talk, listen, and engage on industry topics, your company’s leadership, and customer successes.
• You like to Tweet and post.
• You’ve been in marketing for several years and have taken to social media with a passion. You understand it’s more than a channel or technology; it’s about creating relationships through dialogue. In this regard, it is the oldest and the newest form of marketing.
• You might already run marketing for a startup or lead an agency account group; or maybe you’re on those teams and ready to be a leader.
• You’re excited about working with a team that is the most experienced in social media (28 years) and yet is on the leading edge of using social for true engagement, true business impact, and the blend of human quality and technology scale.
• You want to work in a company that is highly ethical
• You want to work in an environment that — while high pressure, with some degree of change, chaos, and constant work — is equally characterized by people who care about what they do and each other.

Skills:

• Marketing strategy, program management, and hands-on implementation
• Excellent strategic thinking; analytical and creative skills
• Outstanding communication, presentation, writing and listening skills (Copywriting and graphics skills a plus.)
• Twitter, blogging, and Facebook skills
• Can oversee creation of graphics for presentation and marketing materials
• Ability to initiate direction of and provide ongoing guidance for a remote team of internal and external stakeholders
• Ability to work in a remote, virtual environment and thrive under pressure
• Passion for social media marketing, tools, concepts, and emerging platforms

Education & work experience:

• 3-5 years digital or social media (PREFERRED) marketing experience
• 5-10 years marketing experience: client or agency side
• Bachelor’s degree plus MBA or equivalent marketing experience required

How to apply:

• Email your cover letter and resume to DirectorMkt@liveworld.com