Author: gturek@liveworld.com

Need a Process to Capture Adverse Events in Social Media? Start here.

Adverse Events Process

To reduce regulatory risk, it’s vital that all pharmaceutical companies have an established process to capture adverse events in social media, and report on and escalate adverse events in social media, messaging and chatbots too for your FDA compliance. Your adverse events process should include both software and human agents. Software is effective at the scale […]

The Key Element for Pharma Brands to Manage Adverse Events: Partner with Pharmacovigilance

Manage Adverse Events Partner with Pharmacovigilance

Brands that have successfully managed adverse events in social media have one thing in common: all have buy-in from their pharmacovigilance (PV) team. Below is a primer that all pharma marketers needs to know about working with PV – and how to make the most of this crucial partnership. “Companies need to develop their own […]

5 Mandates to Managing Adverse Events in Social Media

Adverse Events

Pharmaceutical marketers are increasingly relying on social media to have a direct dialog with consumers. They know that this dialog can help consumers better understand the patient journey. It can also ease a patient’s pain, offer sympathy, foster loyalty, and provide insights to improve marketing. Once a brand opens a dialog with consumers its vital to […]

Improve Patient Engagement in Social Media for Pharmaceutical Companies

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The history of pharmaceutical companies and social media is about improving patient engagement, remarkable experiences and conversations  Social media represents a huge opportunity for pharmaceutical marketers to improve patient engagement. By creating a variety of disease-state and healthcare communities, they can nurture direct conversations between customers, patients, and their brand. While this can lead to […]

Conversation Management Software Video Demo

LiveWorld is designed to manage customer conversations across social media and messaging apps — in real time — for customer service and engagement. As the world of social media expands to the age of messaging, brands are challenged now more than ever to be conversation-centric to deliver customer care and engage consumers. By combining the […]