Author: Jason Kapler

Shifting From One-Way Broadcast to Two-Way Dialog Changes Everything

Two Kids Talking On A Tin Phone
Jason Kapler post by: Jason Kapler

This article was previously published in AdWeek on April 10, 2017 It’s time marketers put down the megaphones and join in a dialog with each customer Marketing tactics are changing. Consumers are bombarded with marketing messages from every possible channel. Television, radio and satellite commercials are not to be outdone by print ads, pop-up ads, […]

Leading Brands Create Emotional Connections with Customers

Strengthen emotional connections online - LiveWorld
Jason Kapler post by: Jason Kapler

This article was previously published in MarTech Advisor on April 4, 2017 Brands are personalizing messages with consumers to strengthen their emotional connections. Jason Kapler, Vice President of Marketing at LiveWorld, covers how messaging apps have opened new opportunities for brands to engage in more human-to-human conversations Brands are getting personal with consumers by strengthening […]