Author: liveworld

The Pharmaceutical Marketer’s Forecast for 2017: Pharma Customer Service goes Digital

Social Customer Service
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Pharmaceutical Customer Service is going Digital Social media has definitely matured. Not only has it become embedded in many people’s daily routine, customers expect their interactions with brands and companies to actually be social. We’re finally at a point that most consumer brands recognize that it’s crucial to provide customer service on social channels. Pharma […]

The Pharmaceutical Marketer’s Forecast for 2017: Branded Rx Comes out of the Darkness

brand_team_working_2
liveworld post by: liveworld

Pharmaceutical companies are great at communicating, but are they any good at being social? According to Bowen Craggs & Co., in 2016 four of the top 10 online communicators were pharmaceutical companies. David Bowen, cofounder of Bowen Craggs & Co., said, “A lot of these companies are using their corporate websites and associated social media channels […]

Messaging Apps – The Fastest Growing Channel for Branded Conversations [Infographic]

Messaging Apps infographic - LiveWorld
liveworld post by: liveworld

Your customers want to ask questions and purchase items through direct-to-brand conversations. Are you ready to engage them in real-time? Learn how to transform your customer experience by integrating messaging apps into your marketing and unlock new levels of loyalty.   Share this Image On Your Site using the Embed Code <p><strong>Please include attribution to […]

Pharma Marketers, Start Working With Messaging Apps Now

Pharma Marketers and Messaging Apps
liveworld post by: liveworld

Its Time to Build an Engagement Playbook for Pharmaceutical Marketing There’s a shift going on in social media right now, a shift back towards more conversational engagement with customers and patients across all social channels, and messaging apps, like Facebook Messenger are the driver. This is great for pharmaceutical companies and pharma marketers. Pharma marketers […]

Amplifying Digital Marketing Assets in Messenger

Messenger in pocket - LIveWorld
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Facebook Messenger Is More Than A Conversation Facebook Messenger is changing the game when it comes to communication. Just as email revolutionized how people interact and share information, Messenger offers companies an entirely new channel to reach customers and vice versa. It is transforming a communications channel into a direct, interactive marketing and sales channel. […]

Integrating Social Media and Messaging Apps to Optimize Customer Engagement

happy customer experience - LiveWorld
liveworld post by: liveworld

Where Everyone Knows Your Name In the past, companies who wanted to engage with customers and prospects did so with face-to-face interactions as the person visited the business. Whether the neighborhood grocery or car dealership, relationships were the basis of most interactions. The better you knew your customers, the greater the chance they would stay […]

Risks & Rewards of Using Chatbots with Messenger Programs

Bots on computers
liveworld post by: liveworld

Planet of the Chatbots What exactly is a chatbot and why are we hearing so much about them lately? It’s a software-based persona you can talk to to perform tasks, find information or simply for entertainment. They have become quite prolific as more companies enlist their help for customer service. We recognize them as the […]

Compressing Sales Cycles with Conversational Marketing

LiveWorld conversational marketing
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Marketing Strategies Are Changing Every B2C company has something in common: they want to increase sales. How each company goes about doing it varies tremendously. How do you market your company? How do you get your foot in the door? How do you close the deal? As we all know, the internet has changed things. […]

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