Strategy, advice, and inspiration for social media experts

Shifting From One-Way Broadcast to Two-Way Dialog Changes Everything

Two Kids Talking On A Tin Phone
Jason Kapler post by: Jason Kapler

This article was previously published in AdWeek on April 10, 2017 It’s time marketers put down the megaphones and join in a dialog with each customer Marketing tactics are changing. Consumers are bombarded with marketing messages from every possible channel. Television, radio and satellite commercials are not to be outdone by print ads, pop-up ads, […]

Leading Brands Create Emotional Connections with Customers

Strengthen emotional connections online - LiveWorld
Jason Kapler post by: Jason Kapler

This article was previously published in MarTech Advisor on April 4, 2017 Brands are personalizing messages with consumers to strengthen their emotional connections. Jason Kapler, Vice President of Marketing at LiveWorld, covers how messaging apps have opened new opportunities for brands to engage in more human-to-human conversations Brands are getting personal with consumers by strengthening […]

5 Key Strategies to Enhance Pharma Social Media Marketing Campaigns

Pharmaceutical social media
Dawn Lacallade post by: Dawn Lacallade

Social media is integrated into the daily lives of consumers, often engaging with brands for customer service support – except when it comes to pharmaceutical companies. Regulations have often deterred pharma brands from the open social media dialogue consumers experience with retail, travel and hospitality brands. However, the demand for conversational interactions via social media […]

Use these 4 Proven Healthcare Social Strategies to Break Through to Patients and Consumers

4 Proven Healthcare Social Strategies
Gregg Turek post by: Gregg Turek

There’s one sure-fire way to break through to your patients and customers: having 1-to-1 conversations. And the most practical way to do that is through social media. We’ve found four main healthcare social strategies that every healthcare marketer needs to consider. By tapping into the transformative power of social media, pharmaceutical marketers can increase engagement and […]

LiveWorld Recognized for Best Customer Service Software in 2016

LiveWorld Software & Technology Award
Gregg Turek post by: Gregg Turek

LiveWorld Social Conversation Management Platform Wins Awards We don’t normally post about awards and recognition we receive, but this is quite the honor. LiveWorld was recognized for two awards in the categories of Software & Technology Innovation and Community Platform Leadership. The first award was for Best Customer Service Software Company 2016 for our innovative […]

The Pharmaceutical Marketer’s Forecast for 2017: Pharma Customer Service goes Digital

Social Customer Service
Gregg Turek post by: Gregg Turek

Pharmaceutical Customer Service is going Digital Social media has definitely matured. Not only has it become embedded in many people’s daily routine, customers expect their interactions with brands and companies to actually be social. We’re finally at a point that most consumer brands recognize that it’s crucial to provide customer service on social channels. Pharma […]