Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Five Questions with LiveWorld’s Creative Director, Jena Dengrove
Meet Jena Dengrove, Creative Director here at LiveWorld. What makes awesome, memorable creative for pharma? In any genre of creative, identifying what an audience needs and what resonates with them, results in the potential to reach them in a meaningful way. That ability to authentically connect with someone becomes incredibly motivating as a creative person. […]
Read moreEthical Leadership is a Choice – The Right One, But Still A Choice
While applauding Duff McDonald’s effort to cast a light on structural ethics problems in business with his Nov 27 Vanity Fair article on the Miseducation of Sheryl Sandberg, I take issue with his placing the blame on the Harvard Business School (HBS). There is more at work here regarding individual choice and overall culture. The […]
Read moreThe 2018 Social Media Political Wars: How Ocasio-Cortez Used Social Media to Beat Joe Crowley
Last week’s election victory by Alexandra Ocasio-Cortez has been widely reported as a stunning upset in part due to her aggressive use of social media. Did she win just because of social media? No. Did social media take her from self-professed goals of impacting the dialogue with a 30-40 point showing to a 57% win? […]
Read moreDoes Your Social Media Strategy need a Reboot?
Quarterly reviews are recommended for Pharma Marketers Social media is an incredibly powerful way to connect with your customers, learn more about them, and engage in conversations that become brand experiences that can drive product awareness, increase transactions, and boost loyalty. In fact a 2018 study by Nielsen confirms that social media is ranked as […]
Read more