Strategy, advice, and inspiration for digital marketing and social media experts
The 2018 Social Media Political Wars: How Ocasio-Cortez Used Social Media to Beat Joe Crowley
Last week’s election victory by Alexandra Ocasio-Cortez has been widely reported as a stunning upset in part due to her aggressive use of social media. Did she win just because of social media? No. Did social media take her from self-professed goals of impacting the dialogue with a 30-40 point showing to a 57% win? […]
Read moreDoes Your Social Media Strategy need a Reboot?
Quarterly reviews are recommended for Pharma Marketers Social media is an incredibly powerful way to connect with your customers, learn more about them, and engage in conversations that become brand experiences that can drive product awareness, increase transactions, and boost loyalty. In fact a 2018 study by Nielsen confirms that social media is ranked as […]
Read moreInvest in Adverse Event Reporting – It’s Key to the Modern Pharma Marketer’s Success
The article was originally published in PM360 on April 26, 2018 As patients continue to discuss their health on a growing number of platforms, including social media, chatbots, messages apps, and various Internet of Things devices like Amazon Echo, it becomes increasingly difficult for life sciences companies to report adverse events in a timely matter. […]
Read moreBumble swipes left on Tinder, declaring itself good David – let's make that "Diana" vs. evil Goliath
Leveraging social media in a crisis Bumble and Tinder are at war. In addition to competing for customers and market position, the two are firing accusations at each other—with Tinder actually filing a lawsuit against Bumble, claiming violation of two of its patents. Bumble accuses Tinder of trying to buy it, intimidate it, and copy […]
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