Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
HCP Social Media Usage for Work Continues to Expand
In an age where digital connectivity dominates daily life, eight out of ten healthcare professionals use social media for professional purposes. HCPs are increasingly recognizing the value of these platforms in both their professional development and clinical practices. From networking and education to patient engagement and advocacy, social media offers opportunities for HCPs to add […]
Read morePharma Marketing Trends 2024: Navigating a Dynamic Digital Landscape
The pharmaceutical industry faces a shifting landscape in 2024, as the ‘COVID halo effect’ wanes. Past accolades for innovation must now be translated into sustained trust. This blog explores trends guiding pharma marketers to be more audience-centric and connect with patients, caregivers, and healthcare professionals in the post-pandemic era. Trend 1: Short Form Video […]
Read more10 Pharma Marketing Factors Shaping 2024
As the new year dawns, consider these 10 factors that will influence and affect healthcare and pharma marketing over the next 12 months. Social is Soaring. Social media has become the channel of choice for most patients, caregivers, and HCP segments. Social media has established itself as part of physicians’ daily clinical toolkit. Social commerce […]
Read moreComparing Celebrity and Micro-Influencers for Pharma Marketing Brands
Pfizer did not start the celebrity influencer trend, but it sure has capitalized on it. From former U.S. Senator, Bob Dole: partnering with Pfizer for its erectile dysfunction drug Viagra in the late 1990s to NFL player Travis Kelce (and Taylor Swift’s current boyfriend) educating fans about the importance of getting their COVID and flu […]
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