Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Invest in Adverse Event Reporting – It’s Key to the Modern Pharma Marketer’s Success
The article was originally published in PM360 on April 26, 2018 As patients continue to discuss their health on a growing number of platforms, including social media, chatbots, messages apps, and various Internet of Things devices like Amazon Echo, it becomes increasingly difficult for life sciences companies to report adverse events in a timely matter. […]
Read moreBumble swipes left on Tinder, declaring itself good David – let's make that "Diana" vs. evil Goliath
Leveraging social media in a crisis Bumble and Tinder are at war. In addition to competing for customers and market position, the two are firing accusations at each other—with Tinder actually filing a lawsuit against Bumble, claiming violation of two of its patents. Bumble accuses Tinder of trying to buy it, intimidate it, and copy […]
Read moreMaking Facebook Marketing Work For You
Using Facebook for your pharmaceutical marketing While Facebook has the best advertising and targeting platform, the recent changes limiting the ability to target consumers by condition or symptom might limit the use of Facebook by healthcare and pharmaceutical marketers in 2018. The Power of Influencers With these changes, pharmaceutical brands should consider using influencer campaigns […]
Read moreAdverse Event Reporting on Social Media for Pharma Companies – Problem Solved
Solutions for Adverse Events Reporting and Management can keep Brands FDA Compliant Pharma brands shouldn’t delay their use of social media due to the risk of adverse events reporting. Patients regularly use social media. In some cases, patients seek input and answers from social media before they visit their doctor. A recent survey of doctors by Cello […]
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