Strategy, advice, and inspiration for digital marketing and social media experts

Instagram for Customer Service, Marketing and Business

November 17, 2017
Posted by: Matthew Hammer, VP- Marketing

Now you can leverage Instagram for Customer Service Social media is nothing new for organizations wanting to engage with customers for sales, marketing and customer service, but until recently, Instagram was limited in its capacity. It’s inability to scale left it out of the mix. With Instagram’s API update, organizations have a new channel they […]

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Harnessing Patient Communities for Pharma Marketing

October 23, 2017
Posted by: Lacallade, Chief Social Strategist, VP- Healthcare

What do people do when they are sick? Often, even before they call a doctor, they go online. And when they’re facing a health crisis or ongoing illness, more people than ever are turning to social media and online communities before, during, and after diagnosis. In fact, 69% of doctors surveyed said many of their […]

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Is Messaging The Best Channel for Customer Service?

October 19, 2017
Posted by: Matthew Hammer, VP- Marketing

In today’s on-demand world, customers expect to reach customer service almost instantly. Traditional digital channels like web and email no longer provide the experience customers accept. Looking for a sure-fire way to gain the competitive edge? Be there when your customers want you. 41% of companies ignore customer service emails. – Customer Service Benchmark Report 86% of […]

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Add Live Chat to Your Mobile App with LiveWorld’s In-App Messaging Chat SDK

October 3, 2017
Posted by: Matthew Hammer, VP- Marketing

Implement Live Chat with the new LiveWorld Chat SDK We’re all familiar with the term, “There’s an app for that.” App development is at an all-time high and most brands now have apps for their product offerings – for good reason. A whopping 90 percent of consumers’ mobile time is now spent in apps instead […]

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