Leading the social media world for over 30 years

Peter Friedman, Chairman & CEO

Peter Friedman is a social media visionary and veteran with over 30 years of experience in the space (20 at LiveWorld and 12 at Apple). He’s provided multiple global brands with strategic social media guidance and delivered hundreds of social media programs for them in multiple countries and languages. These include Unilever’s Dove Campaign For Real Beauty; HBO’s original show character-driven web site community; the American Express Member’s Project; Walmart’s social media programs; MINI Cooper’s Member’s Lounge; and one of the social media platforms that started it all, Apple’s revolutionary, industry-wide social network called AppleLink.

Peter founded LiveWorld to help people and brands leverage the transformative power of online dialogue and relationships to create value together that they couldn’t do alone. He raised over $100 Million in private rounds and an IPO, grew the company to hundreds of employees, and managed its downsizing, survival, and re-invention through multiple market crashes, recessions, and resurgences. Prior to LiveWorld, Peter was Vice President & General Manager of Apple’s Internet Services Division, overseeing the creation and management of social media services such as AppleLink, eWorld, AOL, and Salon. His Apple tenure incudes being a member of the original Macintosh division.

He is a also a fine art photographer and celebrated public speaker. His writing on social media can be found at The Huffington Post and across the web and his book, The CMO’s Social Media Handbook, A Step By Step Guide For Leading Marketing Teams in the Social Media World. Peter holds a bachelor’s degree in American History from Brown University and an Masters In Business Administration from The Harvard Business School.

@PeterFriedman  |  @liveworld

To book Peter Friedman to speak at your next event please contact us at hello@liveworld.com


Jeffrey Hayzlett, Host of “C-Suite with Jeffrey Hayzlett”

Jeffrey Hayzlett is a change agent, focusing on leadership, innovation and change management to drive business growth. His signature humor and big, bold approach engages audiences to start thinking differently about their business. Jeffrey motivates audiences to become change agents and leaves them inspired to think big and do bigger.

With decades of experience in business growth, communications, leadership and marketing, he shares his many successes – and failures – to give your company a new perspective on creativity, innovation, marketing, management and customer service.

An online marketing, social media and mobile marketing expert, Jeffrey explores up-to-the-moment trends to help business survive and thrive in the increasingly competitive digital landscape and the future of marketing. He receives standing ovations and is considered a top professional speaker in the business and marketing industries. In short, Jeffrey is a subject matter expert that will knock your socks off and keep your audience wanting more.

Bill Cleary, Senior Partner and Owner at Cleary & Partners

Bill Cleary leads Cleary & Partners, a small marketing firm based in Saratoga, California. In addition he sits on numerous boards; including Santa Clara University (business school), SUNY at Stony Brook (Human Origins, Dr. Richard Leakey), Wildlife Direct (Nairobi, Kenya), PGP and the Hillbrook School. Bill continues to work with web-based companies—and he is currently seeking companies to work with in the various “green sectors.”

He began his marketing career in New York City in 1979, working on such formidable brands as Pepsi®, Pizza Hut® and Welch® Foods. In 1981 he joined Apple Computer and moved to Cupertino, California. In his four years at Apple, Bill played an instrumental role in the development of marketing programs, including sales promotional efforts, advertising and merchandising. In 1986, he joined Activision as the VP of Marketing. In 1987, he founded Cleary Communications, which later became CKS Group. While at CKS, he worked with partners Tom Suiter and Mark Kvamme to build an extraordinary company that helped launch major web-based brands including eBay, Amazon, Excite and Yahoo.

Bill attended school in New York (SUNY Buffalo), receiving degrees in Social Science with an emphasis in anthropology. In addition, he participated in the Fullbright-Hays program in Cairo, Egypt at Ain Shams University.

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