Category: conversational marketing
More engagement is on the lips and on the wish list of every marketer. The common understanding is that “engagement” is an aggregate measure of a variety of interactions, which include clicks, likes, comments, shares, downloads, sign-ups, retweets and re-posts. Engagement is a proxy for conversion in environments where goods and services aren’t directly sold. […]
There is a persistent belief in the wisdom of the crowd. In the public square, this belief plays out in our jury system. Online it plays out daily with the creation and trafficking of user-generated content (UGC). Each day hundreds of millions of photos, videos, social media comments, peer and product reviews, tweets, pins, conversations, […]
Moderate Facebook Comments and Enhance User Engagement To allow comments or not to allow comments? Organizations in virtually every industry grapple with this question. Brands crave customer engagement, but active consumer involvement can be a double-edge sword. For every helpful or inquisitive comment, there are likely an equal amount of spiteful, rude and even inappropriate […]
Social Media for Pharma Marketing Social media permeates virtually every aspect of a person’s digital life, and has for a few years now. Therefore, it is not surprising that patients are using social media as a major source of information, and an integral part of their healthcare research journey. Given that, it is imperative that […]
This article was previously published in AdWeek on April 10, 2017 It’s time marketers put down the megaphones and join in a dialog with each customer Marketing tactics are changing. Consumers are bombarded with marketing messages from every possible channel. Television, radio and satellite commercials are not to be outdone by print ads, pop-up ads, […]
This article was previously published in MarTech Advisor on April 4, 2017 Brands are personalizing messages with consumers to strengthen their emotional connections. Jason Kapler, Vice President of Marketing at LiveWorld, covers how messaging apps have opened new opportunities for brands to engage in more human-to-human conversations Brands are getting personal with consumers by strengthening […]
Social media is integrated into the daily lives of consumers, often engaging with brands for customer service support – except when it comes to pharmaceutical companies. Regulations have often deterred pharma brands from the open social media dialogue consumers experience with retail, travel and hospitality brands. However, the demand for conversational interactions via social media […]
This article was previously published on Customer Think on March 28, 2017. Should a brand adopt Facebook Messenger as part of its marketing strategy? There are many advantages, use cases and benefits for businesses to deploy and use messaging apps. All a marketer needs to do is look at where the consumer is spending their […]
Marketing Strategies Are Changing Every B2C company has something in common: they want to increase sales. How each company goes about doing it varies tremendously. How do you market your company? How do you get your foot in the door? How do you close the deal? As we all know, the internet has changed things. […]
Liveworld
post by: Danny Flamberg, VP Strategy- HCP 
