Resources

Jun 30
2015

Harnessing the Voice of the Customer in Social Media Play

Harnessing the Voice of the Customer in Social Media

Social Media provides an unprecedented opportunity to leverage consumer conversations for real-time insight on your brand, marketplace and competitors, and assist in making smarter marketing decisions. Marketing professionals must determine how to best capitalize on this wealth of information to become a more data-driven and agile marketing organization. LiveWorld and Social Media Today recently hosted […]

Jun 25
2015

Retailers Can Enhance the Customer Experience through Smart Social Dialogue

LiveWorld CEO & Co-Founder, Peter Friedman, recently spoke to Fortune 500 and enterprise retailers at the Digiday Retail Summit. At the conference Peter spoke and discussed with retailers about how to enhance the customer experience and marketing efforts through smart social dialogue and extending brand experiences to virtual spaces and social media channels. Watch the video to learn […]

May 19
2015

Your Customer Experience Never Sleeps: Creating a 24 7 Partnership

One of the downfalls for brands on social media is that your customers always expect a quick, responsive user experience. Is your brand prepared to provide that on social? Are you able to actively listen to your customers, monitoring and moderating conversations, and providing value? LiveWorld and Social Media Today recently hosted a discussion with […]

May 05
2015

Your Customer Experience Never Sleeps: Creating a 24/7 Partnership Play

Your Customer Experience Never Sleeps: Creating a 24/7 Partnership

One of the great joys of social media is that it’s truly a city that never sleeps. However, one of the downfalls for brands is that means your customers always expect a quick, responsive user experience. Are you prepared to provide that on social? Are you actively listening to your customers, monitoring and moderating conversations, […]

Mar 12
2015

How To Find ROI From Your Social Media Marketing Play

How To Find ROI From Your Social Media Marketing

Social media is considered an emerging industry. Not every brand is using it as part of their marketing mix and as a result, there is still some skepticism to whether it can provide a return on investment (ROI) for brands. Because brands are using social media for business–and not altruistic–reasons, it’s important be able to […]

Mar 10
2015

Peter Friedman, featured guest on Marketing Mavericks Play

Peter Friedman, featured guest on Marketing Mavericks

Peter Friedman, Founder and CEO of LiveWorld, was recently the featured guest on TWiT’s Marketing Mavericks netcast. Peter spoke with Marketing Mavericks about his career at Apple and the founding of LiveWorld. He also shares social media and marketing advice from his storied career, and talks about his hit book The CMO’s Social Media Handbook. […]