As part of Social Media Week New York 2013, this presentation describes how the Cleveland Clinic has established itself as one of the premier healthcare brands in the world through innovative and creative content marketing. Paul Matsen explains how Cleveland Clinic creates distinctive and trusted content to build awareness and reputation and to generate volume. [...]

In early March, 2012, Facebook presented a number of changes, including these: Timeline for brand Pages, which allows brands to treat their fans to richer storytelling and entices users to participate in the process, New ad venues that enable brands to reach more fans and non-fans, while monetizing the Facebook services.

At its first-ever marketing conference on March 1, 2012, Facebook presented a number of changes that the company positions as natural outgrowth of its perspective that “Stories are more powerful than Ads, and a Brand Page is where the brand creates stories that fans then share and create mini-stories on top of.”

Facebook recently announced that it is making the Timeline Open Graph API available to developers of Facebook apps. The Timeline Open Graph API benefits marketers who create Facebook applications by…

How can brands best take advantage of the new and fast-growing social site, Pinterest? As users adopt this virtual cork board to “pin” images that catch their attention or reflect their interests, companies have an opportunity to connect in a new way with their customers, learn more about them, and lead them back to their own sites.

How concerned should pharma brands be about adverse events (AEs) on their Facebook pages? LiveWorld analyzed more than 9,000 comments over a three-month span, and we reveal our findings in this case-study presentation.