Resources

Videos

Mar 12
2015

How To Find ROI From Your Social Media Marketing Play

How To Find ROI From Your Social Media Marketing

Social media is considered an emerging industry. Not every brand is using it as part of their marketing mix and as a result, there is still some skepticism to whether it can provide a return on investment (ROI) for brands. Because brands are using social media for business–and not altruistic–reasons, it’s important be able to […]

Mar 10
2015

Peter Friedman, featured guest on Marketing Mavericks Play

Peter Friedman, featured guest on Marketing Mavericks

Peter Friedman, Founder and CEO of LiveWorld, was recently the featured guest on TWiT’s Marketing Mavericks netcast. Peter spoke with Marketing Mavericks about his career at Apple and the founding of LiveWorld. He also shares social media and marketing advice from his storied career, and talks about his hit book The CMO’s Social Media Handbook. […]

Feb 18
2015

Driving Engagement With A Mix Of Topics On Social Media

While social media isn’t exactly new, many brands still struggle with finding the best way to engage with their customers and followers. How do you find the right subject matter and topics to use on social media to provide engagement? And how do you avoid simply making announcements on social media, which may turn off […]

Feb 17
2015

Best Seller TV: LiveWorld CEO & Founder Peter Friedman Play

Best Seller TV: LiveWorld CEO & Founder Peter Friedman

LiveWorld’s own CEO & Founder Peter Friedman was recently interviewed by Best Seller TV about his hit book, The CMO’s Social Media Handbook. In the interview about his book, Peter shares advice on how senior marketing leaders can utilize social media as a place in which to foster an environment where customers can talk to each […]

Feb 12
2015

Put Up Or Shut Up. Are You Taking Advantage Of The Benefits Of Social Media?

Ask any brand marketer or social media manager about their top priority and they’ll likely say it is all about the dialog and relationships with their brand advocates and customers. But in reality, how many brands put that concept into real day-to-day practice? You don’t have to look far to see that many brands are […]

Dec 16
2014

Be Social Effectively, and Cost Effectively Play

Be Social Effectively, and Cost Effectively

Social media has become a key part of the marketing mix, as important as advertising, public relations, agency relationships and lead generation. And like those tools at the marketing department’s disposal, brands and their procurement colleagues must find methods for how global brands can manage their social media at scale. Peter Friedman, LiveWorld CEO & […]