Resources

Videos

Dec 16
2014

Be Social Effectively, and Cost Effectively Play

Be Social Effectively, and Cost Effectively

Social media has become a key part of the marketing mix, as important as advertising, public relations, agency relationships and lead generation. And like those tools at the marketing department’s disposal, brands and their procurement colleagues must find methods for how global brands can manage their social media at scale. Peter Friedman, LiveWorld CEO & […]

Dec 15
2014

Brand Cultural Models For Effective Social Media

The connection between people online on social media is one of the most powerful connections that a brand can take part in with its fans, followers and customers. Sharing in conversations and having an actual social relationship with customers is a powerful way for brands to interact and engage it brand advocates. Brands need to […]

Dec 15
2014

How To Craft A Cultural Model For Effective Social Media Play

How To Craft A Cultural Model For Effective Social Media

The power of conversation enables companies to build an audience and cultivate champions for your brand from your followers, fans and brand advocates. But, you can’t get there without a strategy. LiveWorld CEO and Co-Founder Peter Friedman recently took part in a thought-provoking webinar and roundtable discussion on this subject with other other social media […]

Oct 28
2014

Watch this webinar to find real ROI, benefits in social media Play

Watch this webinar to find real ROI, benefits in social media

We’ve all come to terms with the fact that social media isn’t free. But there is real ROI to be had, and the procurement department can play a large role in securing it. When companies leverage the power of word of mouth and consumer-to-consumer trust, they reap four main benefits, leading to success from social […]