LiveVoice Blog

Nov 10
2014

Scaling Social Media Programs and Maximizing Value Is Easier Than You Think

To paraphrase the late Notorious B.I.G. song, sometimes having more brands can mean more problems, particularly for procurement managers at Fortune 500 companies who need to scale social media programs while still maximizing their value. Redundancy and overwhelmed in-house employees clash with managing user-generated content and protecting the brand. Meanwhile, smaller brands are left to […]

Oct 28
2014

Watch this webinar to find real ROI, benefits in social media

We’ve all come to terms with the fact that social media isn’t free. But there is real ROI to be had, and the procurement department can play a large role in securing it. When companies leverage the power of word of mouth and consumer-to-consumer trust, they reap four main benefits, leading to success from social […]

Oct 07
2014

LiveWorld CEO, Peter Friedman, interviewed on AM Ocala Live

LiveWorld CEO, Peter Friedman, joins AM Ocala Live hosts Larry Whitler & Robin McBlane to talk about social media and The CMO’s Social Media Handbook. He discusses how to improve your strategy, how social media affects music sales and small brands, and what retargeting is. Peter also explains the difference between social media marketing and advertising: […]

Oct 07
2014

Peter Friedman of LiveWorld interviewed on the Bob Pritchard Radio Show

In this interview, our CEO, Peter Friedman speaks with Bob Pritchard to give a candid look into the social media and marketing industries. Peter uses his years of experience in the social media industry to discuss with Bob on how to do social media effectively, how to respond to a crisis, and the importance of understanding your […]

Oct 03
2014

LiveWorld CEO, Peter Friedman interviewed on Good News Broadcast

Our CEO, Peter Friedman, met with Paul Sladkus of Good News Broadcast, to discuss The CMO’s Social Media Handbook. Listen as Peter explains the book to Paul and how it can be used by brands to improve their social media strategy. Topics explored include: mitigating PR landmines, responding to social media crises, legal and privacy issues, […]

Oct 02
2014

California’s new SB 568 law changes online privacy for minors

What does this mean for your brand? Download the Point of View on the new law below.  SB 568, a California law stipulating new requirements for protecting the privacy of teens online, is set to go into effect on January 1, 2015. LiveWorld has written a POV document with recommendations on the new law. Download […]