When it comes to social media, most companies are not actually very social at all. Instead they are stuck in the traditional broadcast, digital and public relations marketing models of talking at customers. They just are using social channels to do it. Here is a short list of best practices to join and develop online [...]

Yesterday, LiveWorld participated in WOMMA’s (Word of Mouth Marketing Association) tweet chat (#WOMMAChat) on Twitter. WOMMA is the official association for marketers dedicated to word of mouth marketing and social media, and produces fantastic resources for this community. This includes the upcoming WOMM-U conference, where LiveWorld’s Director of Social Strategy and Content Programming, Mark Williams [...]

WOMM-U May 20-22, 2013 Preview: Chat with Mark Williams WOMM-U team sat down with Mark Williams, Director, Social Strategy and Content Programming at LiveWorld to talk about his upcoming workshop on Storytelling: The Next Wave of Engagement.   1- Please provide a brief description of your session? Mark: The session will very briefly state the [...]

by Mark Williams, Director Social Strategy and Content Programming Social Media is evolving and storytelling is going to be the next great tool to engage customers. Most of today’s content strategies involve publishing hundreds of bits of content per month across social networks, without any cohesive story or narrative behind the content. These random pieces [...]

While event marketing focuses on the face-to-face experience of attending, sponsoring, and speaking at trade shows or industry meet-ups, social media facilitates similar shared experiences, creating brand advocates on a much larger scale. Adding social media to your event marketing strategy allows audiences to contribute to event content, promote the event to their followers and [...]

With over 900 events and 30,000 participants in 13 cities around the world, Social Media Week (SMW) has become a global event and a key platform for accelerating international understanding of social media in today’s society. This year, LiveWorld was honored and excited to be a proud partner of this amazing week-long event. Here we [...]