LiveVoice Blog

May 26

Look into the past to make social media work in the future for your brand

  No one can exactly see into the future, but some people, like LiveWorld’s CEO & Founder Peter Friedman, comes pretty darn close. Check out the recent Triangulation netcast above where host and renowned technology reporter Leo Laporte interviewed Peter. Not only does Peter providing fascinating details about the roots of social media from his days […]

May 12

Are you taking advantage of the right social channels?

Sure, you’re familiar with Facebook and Twitter. But what about Periscope? Or SlideShare? It can be hard to know if you’re using the right social media platforms for the right audiences. Plus, since Facebook continues to reduce organic, now is the time to extend or change your mix of social channels. For instance, you might […]

Apr 14

Meerkat and Periscope stream into view. Time to add live streaming to the marketing mix?

And now it’s live streaming’s turn to shine bright in the social media universe. Meerkat, using SXSW as its launch pad, whipped up excitement and investment money for its personal, mobile live streaming app, followed a few days later by Twitter’s Periscope. Too early to tell which, if either, of these apps will survive and […]

Apr 08

Get Your Customer Service Team Ready: Business for Messenger is Coming to Facebook

Customer service managers, did you know that you’re about to get hit with customer service complaints about your company via Facebook Messenger? “What’s that?” you say. “We’re not even on Facebook Messenger. We have a Facebook page but we don’t have a Messenger account!” Well, yeah, you will soon. In just a few short weeks. […]

Apr 07

Make your Facebook marketing more effective by creating the right mix of organic posts and paid posts

Facebook is changing its algorithms again, altering what content users see from brands. Although the organic reach of Facebook posts has declined significantly from the peak levels back in 2013, this is mostly just for product-centric promotional posts. Your posts can still reach a sizable audience, especially if they are written with strong social content. […]

Mar 12

How To Find ROI From Your Social Media Marketing

Social media is considered an emerging industry. Not every brand is using it as part of their marketing mix and as a result, there is still some skepticism to whether it can provide a return on investment (ROI) for brands. Because brands are using social media for business–and not altruistic–reasons, it’s important be able to […]