LiveVoice Blog

Apr 14
2015

Meerkat and Periscope stream into view. Time to add live streaming to the marketing mix?

And now it’s live streaming’s turn to shine bright in the social media universe. Meerkat, using SXSW as its launch pad, whipped up excitement and investment money for its personal, mobile live streaming app, followed a few days later by Twitter’s Periscope. Too early to tell which, if either, of these apps will survive and […]

Apr 08
2015

Get Your Customer Service Team Ready: Business for Messenger is Coming to Facebook

Customer service managers, did you know that you’re about to get hit with customer service complaints about your company via Facebook Messenger? “What’s that?” you say. “We’re not even on Facebook Messenger. We have a Facebook page but we don’t have a Messenger account!” Well, yeah, you will soon. In just a few short weeks. […]

Apr 07
2015

Make your Facebook marketing more effective by creating the right mix of organic posts and paid posts

Facebook is changing its algorithms again, altering what content users see from brands. Although the organic reach of Facebook posts has declined significantly from the peak levels back in 2013, this is mostly just for product-centric promotional posts. Your posts can still reach a sizable audience, especially if they are written with strong social content. […]

Mar 12
2015

How To Find ROI From Your Social Media Marketing

Social media is considered an emerging industry. Not every brand is using it as part of their marketing mix and as a result, there is still some skepticism to whether it can provide a return on investment (ROI) for brands. Because brands are using social media for business–and not altruistic–reasons, it’s important be able to […]

Oct 28
2014

Watch this webinar to find real ROI, benefits in social media

We’ve all come to terms with the fact that social media isn’t free. But there is real ROI to be had, and the procurement department can play a large role in securing it. When companies leverage the power of word of mouth and consumer-to-consumer trust, they reap four main benefits, leading to success from social […]

Sep 02
2014

How to Become the Starbucks of B-to-B Social Media

I first got to know Starbucks CEO Howard Schultz in the late ’90s when I produced a virtual live event that featured both Schultz and Mark McGuire speaking on behalf of a social cause. The event took place on Talk City, a consumer-community website that LiveWorld created and managed during that period. During the run-throughs […]

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