LiveVoice Blog

Jan 27
2015

Turning Browsing Into Shopping On Pinterest

Launched only four years ago, Pinterest is already the #1 ecommerce traffic driver. And with more than 70 million registered users, rapid growth and the launch of new business features, it has become a highly attractive channel for business that deserves full consideration to be a part, even a big part, of social media plans. […]

Oct 28
2014

Watch this webinar to find real ROI, benefits in social media

We’ve all come to terms with the fact that social media isn’t free. But there is real ROI to be had, and the procurement department can play a large role in securing it. When companies leverage the power of word of mouth and consumer-to-consumer trust, they reap four main benefits, leading to success from social […]

Sep 02
2014

How to Become the Starbucks of B-to-B Social Media

I first got to know Starbucks CEO Howard Schultz in the late ’90s when I produced a virtual live event that featured both Schultz and Mark McGuire speaking on behalf of a social cause. The event took place on Talk City, a consumer-community website that LiveWorld created and managed during that period. During the run-throughs […]

Jul 04
2014

The Social Media Metrics That Support Brand Marketing KPI’s

Marketing in the era of social (or the connected consumer) involves brand listening, and allows brands to better understand consumer behavior, to optimize marketing messages that drive acquisition, conversion, or loyalty. Evaluating metrics native to each social media platform is merely the starting point in understanding how content is resonating with consumers. Measuring What Matters What […]

Jun 30
2014

Using Social Media For Business? Think Strategically

Our CEO, Peter Friedman, was recently interviewed by Investors Business Daily on how to use social media initiatives strategically for your business. In the interview Peter speaks about his new book, The CMO’s Social Media Handbook, and also offers some tips and best practices to make the most of your social media efforts. Peter explains […]

Jun 30
2014

Become the Social CEO

Peter Friedman, LiveWorld CEO, has written about becoming a Social CEO for The CEO Magazine. Peter talks about the transformative power of social media and conversations with customers for a business. Strong executive leadership and support from a CEO can enable a company to leverage social media and the customer’s voice in an immense way. […]

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