Are you at SXSW? Connect with @sonnyjohns (email@example.com) – he’s on the LiveWorld team and an Austinite and would love to meet you. Today I’ve got the Wolfram data panel, “Injecting Computation Everywhere,” followed by two social panels. It’s going to be tight to get to them all, but I’m ready to try. For [...]
We’ve come full circle. For most of our existence people sold things to others through one-on-one relationships. It’s only since World War II that mass media has enabled the few to sell to the many with any effect utilizing one-way communication. Now we’re going back to two-way conversations, enabled by new technologies – social media. [...]
Ahoy, mates! On March 8, I’ll be leading a workshop at SXSW, “Begin at the End: Content Planning for Insights,” giving participants a simple and accessible way to boost the ROI of their social programs by focusing on insight. In recent years, it’s become a common practice to post silly or provocative updates just for [...]
When animal pharmaceutical company Zoetis spun off as a separate company from Pfizer Animal Health, it needed to establish brand equity and recognition, and do so quickly. Turning to Facebook, and with the help of LiveWorld, Zoetis set up company-wide rules for social media through a customer-focused strategy and was able to cultivate 107,000 Facebook [...]
Peter Friedman, LiveWorld CEO at Social Media Week. Photo courtesy of Jay Bryant.How do companies delivering social media programs in highly regulated industries ensure smooth collaboration with their legal teams? Involve them early and often, “and bring chocolate!” said Linda Descano, managing director and head of content and social at Citi, during New York’s Social [...]
Peter Friedman, Chairman & CEO of LiveWorld, discusses with International Business Times Social Media Week 2014 where the company co-sponsored an event with Pfizer Inc. (NYSE: PFE), which highlighted strategies regulated businesses can use to connect personally with customers in order to turn engagement into business results.