LiveVoice Blog

Jul 04
2014

The Social Media Metrics That Support Brand Marketing KPI’s

Marketing in the era of social (or the connected consumer) involves brand listening, and allows brands to better understand consumer behavior, to optimize marketing messages that drive acquisition, conversion, or loyalty. Evaluating metrics native to each social media platform is merely the starting point in understanding how content is resonating with consumers. Measuring What Matters What […]

Jun 30
2014

Using Social Media For Business? Think Strategically

Our CEO, Peter Friedman, was recently interviewed by Investors Business Daily on how to use social media initiatives strategically for your business. In the interview Peter speaks about his new book, The CMO’s Social Media Handbook, and also offers some tips and best practices to make the most of your social media efforts. Peter explains […]

Jun 30
2014

Become the Social CEO

Peter Friedman, LiveWorld CEO, has written about becoming a Social CEO for The CEO Magazine. Peter talks about the transformative power of social media and conversations with customers for a business. Strong executive leadership and support from a CEO can enable a company to leverage social media and the customer’s voice in an immense way. […]

Jun 24
2014

20 years on: eWorld, Apple’s spectacular online ‘portal’ failure

The Register recently interviewed and spoke with LiveWorld CEO, Peter Friedman, about the original online service and social network he founded and lead at Apple, eWorld. In 1994 Apple launched what some consider the first actual social network, eWorld. Peter led the project at Apple. In this article, Peter talks about the project he headed […]

Jun 18
2014

Social Media ROI Doesn’t Start with Measurement, It Starts With Goals

In this article for the American Marketing Association, Peter Friedman, LiveWorld CEO, explains the struggle that many companies, and their CMOs, have with proving the ROI of social media. Peter goes on to offer ways to demonstrate awareness, insight and ROI from social media. He also offers clients examples on attaching ROI and sales to […]

Jun 10
2014

How To Create Your Brand Identity On Social Media (3 case studies)

LiveWorld founder and CEO Peter Friedman was interviewed by Sushant of Trep Talks. In the interview Peter shares what it takes to create conversations among and with your customers on social media. Peter also shares his experience at Apple, how his time there affected the rest of his entrepreneurial career, and his work with social. […]

123...10...Last