While event marketing focuses on the face-to-face experience of attending, sponsoring, and speaking at trade shows or industry meet-ups, social media facilitates similar shared experiences, creating brand advocates on a much larger scale. Adding social media to your event marketing strategy allows audiences to contribute to event content, promote the event to their followers and [...]

With over 900 events and 30,000 participants in 13 cities around the world, Social Media Week (SMW) has become a global event and a key platform for accelerating international understanding of social media in today’s society. This year, LiveWorld was honored and excited to be a proud partner of this amazing week-long event. Here we [...]

Does This Sound Familiar? If you’re a social media marketer, you probably spend a lot of time trying to create engaging content and might suspect you’re wasting time and money and you could be doing better. You write Facebook status updates asking people to “like” one thing or “comment” on another. You post photos of [...]

It’s interesting to read Arik Hanson’s take on the Social Fresh Community Manager Report. He identifies 5 trends, based on the Social Fresh data, noting that “more brands are understanding they shouldn’t outsource community management.” Here’s another point of view: It’s critical that community managers have a deep understanding of the business they represent, are able to interpret [...]

Picture this: It’s Friday. You’re on the social media team at work and you’ve sat through five days of meetings, read hundreds of emails, spent countless hours engaging online, had more tasks assigned than you could possibly handle, and worked late a couple of nights to make your deadlines. The end of the day is [...]

All it takes is one hot product, one great ad campaign, one media mishap, or focused attention from a top tweeter, and your Facebook page or forum could be bombarded with comments tomorrow. Are you ready to deal with the deluge? The influx — if it’s positive — might be welcome, but people who reach [...]