LiveWorld is working with or has worked for the following brands:
|Campaign for Real Beauty
Known as a hallmark in social media marketing, The global Dove Campaign for Real Beauty cause brand program included considerable online community elements. LiveWorld provided moderation, community management, and community applications to which women were invited to contribute their ideas about what constitutes real beauty. With a technology platform that included multilingual featured excerpts of women’s posts, LiveWorld community managers selected the best posts for highlighting, while moderators made sure posts were appropriate across the 28 country-language combinations involved in the project. LiveWorld also provided rapid scale and response to support Dove’s a SuperBowl commercial for the program. More on Consumer Packaged Goods clients
|Even though an industry is highly regulated, companies still want to gain the benefits of social engagement — learning from their customers and listening/responding to what they have to say. LiveWorld supplies moderation and insight for Pfizer brand Facebook Pages, relying on the LiveWorld platform for efficient process across multiple brands. In such a highly restricted industry as pharmaceutical products, human understanding and judgment are critical ingredients — requiring extensive training on brand, product, regulations, and process. Our moderation manager and moderators work closely with the company, vetting posts according to rules as well as social best practice, and escalating any that demand further company attention. Our social strategy and content programming staff also provide engagement consultation. More on Healthcare & Pharma clients|
Want more information on how LiveWorld can help your organization create great social customer relationships?
You can reach Jason Liebowitz, Vice-President Sales at 800-301-9507 or here. Contact us for a demo, more information, or just to chat.