LiveWorld is working with or has worked for the following brands:
Key Dynamics for Automotive in Social Media
- Social implementations that connect brand identity and specific car image to lifestyle for customer awareness and connection to particular segments (driven by social cultural model)
- Programs that promote customer expression and connection to others, spreading the word about brand identity, quality, and benefits (and those who appreciate them)
- Insight gathering: what customers want and need, and it fits into their lives
- Connection to brand experience via social (because it’s much less expensive than traditional methods of getting people into a showroom)
- Social crisis management
Challenge: MINI has an exclusive online community where its U.S. owners engage in the brand experience by expressing themselves, connecting with other MINI owners, and building “pride in the ride.” Members build car-focused pages, which can be viewed by their friends and family outside the private community. Owner “ambassadors” also answer prospective MINI owners’ questions.
Solution: For this highly personalized environment, LiveWorld provides the human touch of community management and content moderation, supported by the technology of our community platform. Over 70% of new MINI buyers in the US join the community and they have uploaded well over one hundred thousand photos of themselves and their MINIs.
At a pre-release soft-launch chat event with engineers/designers of PT Cruiser, Chrysler engineers showcased the car technology. They also requested (and later used) feedback from the potential buyers to make modifications before the car was built and delivered. LiveWorld event producers ran the real-time event on our technology.
Want more information on how LiveWorld can help your organization create great social customer relationships?
You can reach Jason Liebowitz, Vice-President Sales at 800-301-9507 or here. Contact us for a demo, more information, or just to chat.