Healthcare

Clients

LiveWorld is working with or has worked for the following brands:

Key Dynamics for Healthcare in Social Media

  • Industry regulations demanding careful monitoring, moderation, and defined actions and process flow on adverse events escalation and health care education
  • Blending and/or distinguishing corporate brand, product brand, and disease state social venues and communities — all in a manner that reflects the brand’s values and positioning, while managing information in a regulated environment (driven by social cultural model)
  • Complex information that changes all the time, combined with deep personal and emotional investment of patients and their support circles
  • Experience in consumer- and patient-facing services
  • Experience in health care provider facing services
  • Social implementations focused on listening and escalating key customer insights and issues for product development
  • Social engagement to bring out the personality behind the brand
  • Social crisis management

Case studies

Challenge: The Johnson & Johnson Diabetes Institute online community, focused on healthcare professionals who deal with diabetes, and designed to educate toward best practices, includes participation by the Institute medical faculty and director.

Solution: Behind the scenes, LiveWorld staff initiates appealing and appropriate content programming — working with the Institute to structure content around particular diabetes-related treatments, news, case studies, or events. Strategic consulting (in the form of a Social Architecture Workshop leading to a social brief) created the foundation for this community’s management and development. LiveWorld also provides moderation (requiring extensive training, given the need for human judgment around pharmaceutical regulations) — with all activities supported by the underlying community platform.

Contact UsCONTACT US

Want more information on how LiveWorld can help your organization create great social customer relationships?

You can reach Jason Liebowitz, Vice-President Sales at 800-301-9507 or here. Contact us for a demo, more information, or just to chat.