LiveWorld is working with or has worked for the following brands:
Key Dynamics for Media & Entertainment in Social Media
- Extension of brand identity through audience connection with content properties and personalities (driven by social cultural models)
- Audience retention via participation in media/entertainment-focused communities
- Differentiation by brand personality and innovative engagement with fans
LiveWorld provided the HBO community website (content programming management, moderation, and platform) as well as produced live online events for television shows such as Sex in the City, The Sopranos, Entourage and HBO Boxing. The programs were all powerful brands with a particular cultural context, so each community required a cultural tone and context, and in turn, different management and moderation. The community grew to hundreds of thousands of unique visitors/month who engaged via personal profiles they could decorate with HBO show graphics and character icons, and made extensive use of discussion forums. This community had to scale up and down with tv show seasons and especially with the season premieres and finales. The series finale of The Sopranos caused a 25x increase in community system bandwidth needs within 20 minutes of the show’s end.
Want more information on how LiveWorld can help your organization create great social customer relationships?
You can reach Jason Liebowitz, Vice-President Sales at 800-301-9507 or here. Contact us for a demo, more information, or just to chat.