Drilling down to the story

liveworld post by: liveworld

Stephen Candelmo of Synapsify was struck by our CEO, Peter Friedman’s recent interview with Mashable, and wrote about the stories that can be found by brands in social media. As a result of Peter’s interview, Stephen writes about how a brand, with experienced analysis, can uncover themes that appear in the stories their customers are telling. Then they can nurture customer relationships.

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