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> <channel><title>LiveWorld - Social media marketing - Social marketing management</title> <atom:link href="http://www.liveworld.com/feed/" rel="self" type="application/rss+xml" /><link>http://www.liveworld.com</link> <description>LiveWorld is a social content marketing company providing moderation, insight, and engagement.</description> <lastBuildDate>Thu, 23 May 2013 19:23:19 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.4.2</generator><itunes:summary>LiveWorld is a social content marketing company providing moderation, insight, and engagement.</itunes:summary> <itunes:author>LiveWorld - Social media marketing - Social marketing management</itunes:author> <itunes:explicit>no</itunes:explicit> <itunes:image href="http://www.liveworld.com/wp-content/plugins/powerpress/itunes_default.jpg" /> <itunes:subtitle>LiveWorld is a social content marketing company providing moderation, insight, and engagement.</itunes:subtitle> <image><title>LiveWorld - Social media marketing - Social marketing management</title> <url>http://www.liveworld.com/wp-content/plugins/powerpress/rss_default.jpg</url><link>http://www.liveworld.com</link> </image> <item><title>5 tips for managing customer relationships through social</title><link>http://www.liveworld.com/the-blog/best-practices/5-tips-for-managing-customer-relationships-throught-social/</link> <comments>http://www.liveworld.com/the-blog/best-practices/5-tips-for-managing-customer-relationships-throught-social/#comments</comments> <pubDate>Thu, 09 May 2013 18:40:38 +0000</pubDate> <dc:creator>LiveWorld</dc:creator> <category><![CDATA[Best Practices]]></category> <category><![CDATA[News]]></category> <category><![CDATA[BMA]]></category> <category><![CDATA[business marketing]]></category> <category><![CDATA[customer relations]]></category> <category><![CDATA[social]]></category> <guid
isPermaLink="false">http://www.liveworld.com/?p=4495</guid> <description><![CDATA[When it comes to social media, most companies are not actually very social at all. Instead they are stuck in the traditional broadcast, digital and public relations marketing models of talking at customers. They just are using social channels to do it. Here is a short list of best practices to join and develop online [...]]]></description> <wfw:commentRss>http://www.liveworld.com/the-blog/best-practices/5-tips-for-managing-customer-relationships-throught-social/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>#WOMMAChat Tweet Chat Round Up</title><link>http://www.liveworld.com/the-blog/wommachat-tweet-chat-round-up/</link> <comments>http://www.liveworld.com/the-blog/wommachat-tweet-chat-round-up/#comments</comments> <pubDate>Fri, 03 May 2013 12:46:46 +0000</pubDate> <dc:creator>Virginie Glaenzer</dc:creator> <category><![CDATA[Best Practices]]></category> <category><![CDATA[Social Media Trends]]></category> <category><![CDATA[The Blog]]></category> <category><![CDATA[Content Marketing]]></category> <category><![CDATA[social]]></category> <category><![CDATA[social media marketing]]></category> <category><![CDATA[WOMMA]]></category> <guid
isPermaLink="false">http://www.liveworld.com/?p=4426</guid> <description><![CDATA[Yesterday, LiveWorld participated in WOMMA’s (Word of Mouth Marketing Association) tweet chat (#WOMMAChat) on Twitter. WOMMA is the official association for marketers dedicated to word of mouth marketing and social media, and produces fantastic resources for this community. This includes the upcoming WOMM-U conference, where LiveWorld’s Director of Social Strategy and Content Programming, Mark Williams [...]]]></description> <wfw:commentRss>http://www.liveworld.com/the-blog/wommachat-tweet-chat-round-up/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>WOMM-U May Preview: Chat with Mark Williams</title><link>http://www.liveworld.com/the-blog/womm-with-mark-william/</link> <comments>http://www.liveworld.com/the-blog/womm-with-mark-william/#comments</comments> <pubDate>Fri, 03 May 2013 12:07:53 +0000</pubDate> <dc:creator>Virginie Glaenzer</dc:creator> <category><![CDATA[Best Practices]]></category> <category><![CDATA[Contributors]]></category> <category><![CDATA[News]]></category> <category><![CDATA[Social Media Trends]]></category> <category><![CDATA[The Blog]]></category> <category><![CDATA[Content Programming]]></category> <category><![CDATA[Mark Williams]]></category> <category><![CDATA[social]]></category> <category><![CDATA[social media marketing]]></category> <category><![CDATA[social strategy]]></category> <guid
isPermaLink="false">http://www.liveworld.com/?p=4408</guid> <description><![CDATA[WOMM-U May 20-22, 2013 Preview: Chat with Mark Williams WOMM-U team sat down with Mark Williams, Director, Social Strategy and Content Programming at LiveWorld to talk about his upcoming workshop on Storytelling: The Next Wave of Engagement. &#160; 1- Please provide a brief description of your session? Mark: The session will very briefly state the [...]]]></description> <wfw:commentRss>http://www.liveworld.com/the-blog/womm-with-mark-william/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Storytelling: The Next Wave of Engagement</title><link>http://www.liveworld.com/the-blog/best-practices/womm-u-2013/</link> <comments>http://www.liveworld.com/the-blog/best-practices/womm-u-2013/#comments</comments> <pubDate>Fri, 26 Apr 2013 12:42:06 +0000</pubDate> <dc:creator>LiveWorld</dc:creator> <category><![CDATA[Best Practices]]></category> <category><![CDATA[Upcoming Events]]></category> <category><![CDATA[Content Programming]]></category> <category><![CDATA[social storytelling]]></category> <category><![CDATA[social strategy]]></category> <category><![CDATA[WOMMA]]></category> <guid
isPermaLink="false">http://www.liveworld.com/?p=4355</guid> <description><![CDATA[by Mark Williams, Director Social Strategy and Content Programming Social Media is evolving and storytelling is going to be the next great tool to engage customers. Most of today&#8217;s content strategies involve publishing hundreds of bits of content per month across social networks, without any cohesive story or narrative behind the content. These random pieces [...]]]></description> <wfw:commentRss>http://www.liveworld.com/the-blog/best-practices/womm-u-2013/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Using Social Media to Grow Your Event</title><link>http://www.liveworld.com/the-blog/best-practices/using-social-media-to-grow-your-event/</link> <comments>http://www.liveworld.com/the-blog/best-practices/using-social-media-to-grow-your-event/#comments</comments> <pubDate>Mon, 22 Apr 2013 16:31:17 +0000</pubDate> <dc:creator>Coree Silvera</dc:creator> <category><![CDATA[Best Practices]]></category> <category><![CDATA[Brand Marketing]]></category> <category><![CDATA[Social Media Trends]]></category> <category><![CDATA[brand marketing]]></category> <category><![CDATA[Cross Promotion]]></category> <category><![CDATA[social]]></category> <guid
isPermaLink="false">http://www.liveworld.com/?p=4313</guid> <description><![CDATA[While event marketing focuses on the face-to-face experience of attending, sponsoring, and speaking at trade shows or industry meet-ups, social media facilitates similar shared experiences, creating brand advocates on a much larger scale. Adding social media to your event marketing strategy allows audiences to contribute to event content, promote the event to their followers and [...]]]></description> <wfw:commentRss>http://www.liveworld.com/the-blog/best-practices/using-social-media-to-grow-your-event/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Social Media Week NYC 2013 Wrap-up</title><link>http://www.liveworld.com/the-blog/social-media-week-nyc-2013-wrap-up/</link> <comments>http://www.liveworld.com/the-blog/social-media-week-nyc-2013-wrap-up/#comments</comments> <pubDate>Wed, 06 Mar 2013 12:39:10 +0000</pubDate> <dc:creator>Virginie Glaenzer</dc:creator> <category><![CDATA[Best Practices]]></category> <category><![CDATA[Brand Marketing]]></category> <category><![CDATA[The Blog]]></category> <category><![CDATA[LiveWorld]]></category> <category><![CDATA[Pfizer]]></category> <category><![CDATA[social]]></category> <category><![CDATA[Social Media event]]></category> <category><![CDATA[Social Media Week]]></category> <guid
isPermaLink="false">http://www.liveworld.com/?p=4019</guid> <description><![CDATA[With over 900 events and 30,000 participants in 13 cities around the world, Social Media Week (SMW) has become a global event and a key platform for accelerating international understanding of social media in today’s society. This year, LiveWorld was honored and excited to be a proud partner of this amazing week-long event. Here we [...]]]></description> <wfw:commentRss>http://www.liveworld.com/the-blog/social-media-week-nyc-2013-wrap-up/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Electronic Etiquette: Social Media Manners</title><link>http://www.liveworld.com/the-blog/social-media-trends/electronic-etiquette-social-media-manners/</link> <comments>http://www.liveworld.com/the-blog/social-media-trends/electronic-etiquette-social-media-manners/#comments</comments> <pubDate>Tue, 05 Mar 2013 19:11:36 +0000</pubDate> <dc:creator>Peter Friedman</dc:creator> <category><![CDATA[Social Media Trends]]></category> <category><![CDATA[Electronic Etiquette]]></category> <category><![CDATA[LiveWorld]]></category> <category><![CDATA[social]]></category> <category><![CDATA[social content marketing]]></category> <category><![CDATA[Social Media Manners]]></category> <guid
isPermaLink="false">http://www.liveworld.com/?p=4025</guid> <description><![CDATA[You’ve thrown a party to celebrate a milestone birthday and—sometime between the champagne and the crudités—you make a speech about the wonders of, well, you. You boast about giving up simple carbs and the time you shoveled your neighbor’s driveway without being asked. And watch how many push-ups I can do! You wouldn’t do that, [...]]]></description> <wfw:commentRss>http://www.liveworld.com/the-blog/social-media-trends/electronic-etiquette-social-media-manners/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>#SMWNY 2013: Building A Global Brand Through Content Marketing</title><link>http://www.liveworld.com/the-blog/smmwny-2013-building-a-global-brand-through-content-marketing/</link> <comments>http://www.liveworld.com/the-blog/smmwny-2013-building-a-global-brand-through-content-marketing/#comments</comments> <pubDate>Tue, 05 Mar 2013 17:37:49 +0000</pubDate> <dc:creator>Virginie Glaenzer</dc:creator> <category><![CDATA[Presentations]]></category> <category><![CDATA[The Blog]]></category> <category><![CDATA[#SMWNY]]></category> <category><![CDATA[Cleveland Clinic]]></category> <category><![CDATA[social]]></category> <category><![CDATA[social content marketing]]></category> <category><![CDATA[Social Media Week]]></category> <guid
isPermaLink="false">http://www.liveworld.com/?p=3981</guid> <description><![CDATA[As part of Social Media Week New York 2013, this presentation describes how the Cleveland Clinic has established itself as one of the premier healthcare brands in the world through innovative and creative content marketing. Paul Matsen explains how Cleveland Clinic creates distinctive and trusted content to build awareness and reputation and to generate volume. [...]]]></description> <wfw:commentRss>http://www.liveworld.com/the-blog/smmwny-2013-building-a-global-brand-through-content-marketing/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Social Media and E-Commerce Will Reshape the In-Store Experience</title><link>http://www.liveworld.com/the-blog/social-media-and-e-commerce-will-reshape-the-in-store-experience/</link> <comments>http://www.liveworld.com/the-blog/social-media-and-e-commerce-will-reshape-the-in-store-experience/#comments</comments> <pubDate>Tue, 05 Mar 2013 17:37:33 +0000</pubDate> <dc:creator>Peter Friedman</dc:creator> <category><![CDATA[The Blog]]></category> <category><![CDATA[E-Commerce]]></category> <category><![CDATA[social]]></category> <category><![CDATA[Social Media Management]]></category> <guid
isPermaLink="false">http://www.liveworld.com/?p=4002</guid> <description><![CDATA[Forty-three percent of adults say they&#8217;ve participated in showrooming, according to a Harris Poll from November 2012. Yet, tomorrow&#8217;s biggest headline isn&#8217;t going to be about how e-commerce cannibalized brick-and-mortar stores. The future lies in integration and leveraging the best of each to grow revenue across the board. Today&#8217;s savviest retailers are rethinking the very [...]]]></description> <wfw:commentRss>http://www.liveworld.com/the-blog/social-media-and-e-commerce-will-reshape-the-in-store-experience/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How to Improve Social Media Engagement in Regulated Industries and Consumer Sensitive Markets</title><link>http://www.liveworld.com/the-blog/video-interviews/how-to-improve-social-media-engagement-in-regulated-industries-and-consumer-sensitive-markets/</link> <comments>http://www.liveworld.com/the-blog/video-interviews/how-to-improve-social-media-engagement-in-regulated-industries-and-consumer-sensitive-markets/#comments</comments> <pubDate>Tue, 05 Mar 2013 17:32:03 +0000</pubDate> <dc:creator>Virginie Glaenzer</dc:creator> <category><![CDATA[Videos]]></category> <category><![CDATA[Allies or Enemies]]></category> <category><![CDATA[social content marketing]]></category> <category><![CDATA[Social Media Week]]></category> <category><![CDATA[video]]></category> <guid
isPermaLink="false">http://www.liveworld.com/?p=3993</guid> <description><![CDATA[Presented at Social Media Week NYC &#8211; Feb 20, 2013 Legal &#38; Marketing in Social Media: Allies or Enemies In the ever-changing new world of social media, are marketing and legal allies or enemies? This panel brings together social media experts from both legal and marketing disciplines, and from both inside the corporation and external [...]]]></description> <wfw:commentRss>http://www.liveworld.com/the-blog/video-interviews/how-to-improve-social-media-engagement-in-regulated-industries-and-consumer-sensitive-markets/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>