How to Scale Social and Maintain Customer Engagement in Regulated Industries

Peter Friedman post by: Peter Friedman

Social media marketing for companies in regulated industries poses special challenges—challenges such companies can, and should, face if they wish to remain competitive. The ability to engage deeply with customers in social will increasingly define the world’s best-of-class products and companies. Drawing on our experience at LiveWorld, working with major brands in the pharmaceutical and financial sectors, what follow are a few best practices to create highly engaging social conversations at scale while minimizing legal risk.

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