LiveWorld CEO, Peter Friedman interviewed on Good News Broadcast

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PetersOur CEO, Peter Friedman, met with Paul Sladkus of Good News Broadcast, to discuss The CMO’s Social Media Handbook. Listen as Peter explains the book to Paul and how it can be used by brands to improve their social media strategy. Topics explored include: mitigating PR landmines, responding to social media crises, legal and privacy issues, becoming the Starbucks of social media, and more.

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