And here we complain that traditional media does not embrace blogs..TV Guide has gone berserk and started 65 of them at one go! (That’s the first time I’m using the exclamation mark in a long long time, so you know what I mean).
These blogs are written by its magazine and online editorial staff…specific show blogs, like my favorite show Grey’s Anatomy blog (it sucks that the show is off until April 30th, and ABC has even stopped updating the official blogs and podcasts..that was a huge opportunity for them, to keep the fan’s interest alive online).
Back on track, on TVGuide.com, thers are more like commentary columns in blog form, written by columnists who cover entertainment news, TV pop culture, celebrities, movies and soap operas. Users can add comments to blogs and create their own blogs on the site. Online community operating firm LiveWorld will provide moderation services.
Jokes aside, a good effort from TVGuide, to reinvent their otherwise flagging fortunes (on the print side). >> more

TVGuide.Com Launches Blogging Community

All press releases and other information contained in this section of Gemstar-TV Guide's website were, to the best of Gemstar-TV Guide 's knowledge, timely and accurate when issued. However, the passage of time can render information stale, and you should not rely on the continued accuracy of any such material beyond the date of issuance. Gemstar-TV Guide has no responsibility to update any information contained in any such material. All viewers should carefully check the dates of issuance of the material contained in the Gemstar-TV Guide website. >> more

TV Guide beefing up Web site

As part of a larger effort to build its online presence, TV Guide has commissioned Web community specialist LiveWorld to help expand their online community services collectively known as "The Watercooler," the company said Thursday. New features on TVGuide.com include columnist and member blogs, personal profiles and social-networking services. The development comes during an active period for the site and TV Guide in general. In February, an online video search component was launched, while last month the company announced the appointment of former MusicNet exec Paul Greenberg to TVGuide.com general manager. (Carly Mayberry) >> more