Books, Articles & White Papers
White Papers
Online Support Community Best Practices; Customers Helping Customers
Articles
AdvertisingAge
April 2008
Innovative Social-Marketing Site Reels in Online Mommies
OC Register
March 2008LiveWorld co-founder and Chief Community Officer speaks at SC Boomer Conference
August 2007CFO.com
The Ultimate Test Drive: Why companies are turning to customers for help with design
WSJ.com
Building Buzz for Ellis Island -- and Shirts
May 2007WSJ.com
Building Buzz for Ellis Island -- and Shirts
- Podcast: LiveWorld CEO Peter Friedman's Interview About Social Media and Marketing, May 2007
- Social Networking's Next Phase, New York TImes, March 2007
- LiveWorld has been approached by bankers to structure a sale, valuation too low, says CEO, February 2007
- WPP - Wire From Entrepreneur to Community Worker, February 7, 2007
- Time Magazine names "You" as the Time Person of the Year. Yes, you. You control the Information Age. Welcome to your world, December 13, 2006
- "Do Customer Communities Pay Off? "Increased .... activity of (community participants) generated approximately 56% more in sales.." Harvard Business Review. November 2006
- Web Sites Not Liable for Posts by Others, November 20, 2006
- Live Chats Bolster Admissions, October 24, 2006
- LiveWorld, which builds and operates online communities, will monitor AOL’s site for piracy to remove illegal and offensive postings., May 2006
- Delivering the Goods: How Consumer-Packaged Brands Can Break Through Online, adotas.com, April 2006
- Communicating During Disasters, Processor.com, April 2006
- How real curves can grow your brand, Viewpoint Online Magazine, April 2005
- The MySpace Generation, BusinessWeek, December 12, 2005
- wallstreet.net audio interview with LiveWorld CEO Peter Friedman, July 25, 2005
- The Power Of
Us
By Robert D. Hof, BusinessWeek, Wednesday, June 20, 2005 - Want Truth
in Advertising? Try a Blog
By David Kirkpatrick, Fortune, Friday, January 14, 2005 - Blogs Will
Change Your Business
By Stephen Baker and Heather Green, BusinessWeek, May 2, 2005 - More E-Commerce Sites
Aim to Add Sticky Content
By Bob Tedeschi, New York Times, August 9, 2004 - Cult Brands
By Casey Neistat, BusinessWeek, 2004
Books
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Net
Gain, John Hagel, Arthur
Armstrong |
Community on
the Web, Amy Jo Kim |
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Hosting Web
Communities, Cliff Figallo |
Can You
Relate, Annie Fox
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Communities Dominate Brands, Tomi T. Ahonen & Alan Moore Business and Marketing Callenges for the 21st Century |