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LiveWorld Selected by Scientific American to Provide Enhanced Community Features
New York, NY, San Jose, CA and London, January 22, 2008 – Scientific American (www.SciAm.com) has selected LiveWorld, Inc. (OTCBB:LVWD), a leading social networking agency, as provider of its enhanced community features launched in November at http://science-community.sciam.com.
Known for its leadership in providing innovative thinking, Scientific American's new social networking tools blend world-class thinking from experts around the world with the ideas and voices of SciAm.com's active site visitors.
The new features include profiles, expanded blogs, user-generated videos and photos, social bookmarking and a community calendar.
About Scientific American
Scientific American is the world's leading source and authority for science and technology information. Since 1845, Scientific American's magazines have chronicled the world's major science and technology innovations and discoveries. Published in 19 foreign language editions with a total circulation of more than 1 million worldwide, Scientific American reaches business executives, opinion leaders, policy makers, academics and well-educated general consumers. Scientific American is also a leading online science, health and technology destination (www.SciAm.com), providing the latest news and exclusive features to more than 1,700,000 visitors monthly, and distributing its content through podcasts and other digital services.
Scientific American is wholly owned by Macmillan (formerly Holtzbrinck Publishers), which publishes high-quality academic and scholarly books, educational materials, fiction and non-fiction, children's books, audio books, magazines and journals in print and digital formats. Other Macmillan publishing companies include: St. Martin's Press; Farrar, Straus & Giroux; Henry Holt and Company; Tor Books; Picador; Bedford/St. Martin's; Worth Publishers; W.H. Freeman and Company; and Palgrave Macmillan.
Macmillan is wholly owned by the Verlagsgruppe Georg Von Holtzbrinck GmbH, which is a private, family-owned company, headquartered in Stuttgart, Germany, and is active in more than 80 countries, publishing works in print and electronic media.
About LiveWorld
LiveWorld is a leading social marketing agency providing Fortune 1000 clients overall social network marketing strategy, brand consulting and site implementation in the social networking - online community world. LiveWorld specializes in private label social networks and online communities; designing and building social networks, application hosting, moderation and community management. Applications and moderation include profiles, forums, blogs, photos, user video, customer support forums and groups. Services are available in standard packages or customized, and as end-to-end solutions or on a modular basis. For example, clients can request just application hosting or just moderation. Among the unique benefits LiveWorld offers its customers is a team of experienced moderators, who oversee the activity and user content on LiveWorld, client and third party provided sites. LiveWorld deploys it services in over 60 country-language combinations.
With twenty years of experience, an extensive applications hosting platform and a track record of delivering over 1 million hours of moderation services, LiveWorld is the trusted partner of leading brands worldwide, including: America Online, A&E Television Networks, AOL UK, The Aspen Institute, BBC Worldwide, BEA Systems, BlogSafety.com, Breast Cancer.org, The Campbell Soup Company, Discovery Communications, eBay, HBO, IDG, The Hillary Clinton For President Campaign, Intel, JumpTheShark.com, Kraft Foods, Match.com, Mattel, MINI Cooper USA, MTV, The NBA, QVC, Tulane University, TV Guide and Verizon. Agency relationships have included AKQA (consumer packaged goods client), AOL Media (Dove, Holiday Inn Express, Target, media clients), Beam Interactive (MINI Cooper), Burson-Marsteller (Hillary Clinton For President Campaign), Digit (BBC WorldWide), Digitas (financial services client), Euro RSCG (Campbells, MINI Cooper), Hill, Holiday, Connors, Cosmopulos (financial services client), Mindshare (telecom client), MEC (consumer electronics client), Ogilvy (Dove, Mattel), Questus (Verizon), Wildfire (consumer packaged goods and pharmaceutical clients) and Wunderman UK (Land Rover).
LiveWorld is headquartered in San Jose, California. For further information, visit www.liveworld.com.
"Safe Harbor" Statement Under The Private Securities Litigation Reform Act:
This press release may contain forward-looking information concerning LiveWorld's plans, objectives, future expectations, forecasts and prospects. These statements may include those regarding LiveWorld's current or future financial performance including but not limited to lists of clients, revenue and profit, use of cash, investments, relationships and the actual or potential impact of stock option expense, LiveWorld's efforts to list its securities on the OTCBB, and the results of its product development efforts. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, final accounting adjustments and results, LiveWorld's ability to attract new clients and preserve or expand its relationship with existing clients, LiveWorld's ability to retain and attract high quality employees, including its management staff, the ability to deliver new innovative products in a timely manner, changing accounting treatments, and other risks applicable to the Company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the Company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances. (See the Company's July 13, 2007 Second Amended Registration Statement on Form 10-SB for a list that includes other possible risk factors.)
Contact:
For LiveWorld
Krause Taylor Associates
Barbara Krause, 408-918-9081 (PR)
barbara@krause-taylor.com
The Blueshirt Group
Brinlea Johnson, 415-489-2189 (IR)
brinlea@blueshirtgroup.com