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LiveWorld Redesigns Jump the Shark Web Site for TV Guide Online
San Jose, Calif., March 1, 2007 – LiveWorld, Inc. (OTC Pink Sheets: LVWD.PK), a leading online social networking and community services marketing agency, announced today that they had been selected by TV Guide to design and operate the second generation of its popular Web site, www.jumptheshark.com.
The re-designed site, which launched on February 28, utilizes a unique voting system that allows users to compose their theories on "jumped" shows so that others may vote on their validity. The site displays the results graphically. Users are also able to categorize their "shark-jumping" reasons, in order to find similarities across all TV shows. Each individual show links to TVGuide.com's comprehensive database of entertainment information for over 10,000 TV shows. Users of the Jump the Shark site will also be able to customize a listings grid powered by TVGuide.com.
"In this era of user driven media, a community centric perspective is essential, "said Jay Bryant, director of Online Products, TV Guide.com. "We chose to work with Live World because they are uniquely experienced in this arena and truly understand the community dynamic of a new generation."
"We are delighted to be working with TV Guide on Jump the Shark. It's a terrific site with a vibrant group of enthusiastic users that will only benefit from further integration with the TV Guide Community," said Peter Friedman, Chairman & CEO, LiveWorld.
"Welcome to Jump The Shark's extreme makeover," site founder Jon Hein wrote on the home page of JumptheShark.com. "There's no Ty or a big bus, but JTS now offers real-time voting and posting, automated category tabulation, dynamic linking of shows across the site, and a facelift that brings the site out of the nineties." Hein published the site in his house for 10 years before TV Guide acquired it last year. The independent spirit of the site will be maintained.
About LiveWorld, Inc.LiveWorld (OTC Pink Sheets: LVWD.PK, www.liveworld.com) is the leading interactive marketing agency specializing in online customer communities and social networking for Fortune 1000 companies. LiveWorld creates, operates, and manages custom customer communities based on its unique community applications and moderation platform. LiveWorld solutions enable companies to strengthen customer relationships, increase revenues, and reduce costs. With twenty years of experience, an extensive applications hosting platform, over 1 Million hours of delivered moderation and nearly $10 Million in revenue, LiveWorld is the trusted partner of leading brands worldwide. Clients include America Online, A&E Television Networks, AOL UK, BEA Systems, BlogSafety.com, Breast Cancer.org, eBay, The Campbell Soup Company, ClickStar, The Coca-Cola Company, Discovery Communications, Dove, HBO, IDG, Intel, Kraft Foods, Land Rover, Match.com, MINI Cooper USA, MTV, The NBA, QVC, Tulane University, TV Guide and Verizon. LiveWorld is headquartered in San Jose, California and deploys its services in over 30 country-language combinations.
For further information, visit www.liveworld.com
Safe Harbor" Statement Under The Private Securities Litigation Reform Act:
This press release may contain forward-looking information concerning LiveWorld's plans, objectives, future expectations and prospects. This press release may also contain forward-looking information concerning LiveWorld's future expectations, forecasts and prospects. These statements may include those regarding LiveWorld's current or future financial performance including, but not limited to lists of clients, revenue and profit, use of cash, investments, relationships and the actual or potential impact of stock option expense. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, the state of the economy, LiveWorld's ability to successfully deliver upon its contractual commitments, clients continuing their ongoing relationships with the Company, LiveWorld's ability to acquire new customers, changing accounting treatments, and other risks applicable to the Company. (See the Company's Q3, 2002 10Q filing for a list that includes other possible risk factors.) LiveWorld recently announced that it has resumed auditing its financials and currently expects to begin releasing audited results during Q4, 2006.
LiveWorld Contacts
PR Contact: Betty Taylor, bettyt@krause-taylor.com, Ph: 408-918-9080
IR Contact: Brinlea Johnson: The Blueshirt Group, for LiveWorld, 212 867-2593