Home > News & Resources > Press Releases

Press Releases

LiveWorld Announces Acquisition of Senti-Metrics™, Debuts Advanced Conversation Analysis™ Service
LOS GATOS, Calif., March 30, 2004 - LiveWorld, Inc. (Pinksheets: LVWD.PK) a leading provider of online communities to Fortune 1000 companies, today announced that it has acquired Senti-Metrics™ and its innovative Advanced Conversation Analysis™ service. Senti-Metrics principles Nick Arnett and David Land have joined the LiveWorld team as directors of the Advanced Conversation Analysis product line.

Using sophisticated software to analyze traffic patterns, social networks, and language trends in online conversations, the Advanced Conversation Analysis service delivers valuable insight into what people are saying online about companies and their competitors, highlighting topics and trends among people whose opinions matter most. LiveWorld delivers this analysis as detailed monthly reports and executive dashboards - important tools that enable executives to respond earlier to emerging issues and make better decisions. Executives gain insight into positive and negative attitudes towards them and their competitors, which online opinions deserve most attention, and early indicators of changes in market conditions to support critical business decisions.

"This new service brings extraordinary market insight capability to our clients," said Peter Friedman, Chairman & CEO of LiveWorld. "LiveWorld is the only company in the industry that both operates online communities and provides Advanced Conversation Analysis services."

"We are delighted to be joining LiveWorld," said Nick Arnett, CEO of Senti-Metrics. "The company’s leadership position in online communities for business means that it uniquely understands this space and can deliver full solutions to corporate customers".

About LiveWorld
LiveWorld (Pinksheets: LVWD.PK, www.liveworld.com ) is a leading provider of online community solutions for business: loyalty marketing communities, customer support communities, and business intelligence communities based on LiveWorld’s unique community applications platform. Clients include companies such as America Online, eBay, Sun Microsystems, HBO, MINIUSA, The Campbell’s Soup Company, Fidelity Investments, A&E Television Networks, Warner Brothers, and Discovery Communications. LiveWorld is headquartered in Los Gatos, California.

PR Contact: Jay Friedman, 408-370-4522

"Safe Harbor" Statement Under The Private Securities Litigation Reform Act: This press release contains forward-looking information concerning the Company’s future expectations, forecasts, and prospects. These statements include those regarding current and future expectations. Actual results may differ materially from those expressed in the forward looking statements made by the Company as a result of , among other things, the Company’s ability to successfully deliver upon its contractual commitments and other risk factors.