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LiveWorld Announces Appointments of Barry Weinman and Bill Cleary to Board of Directors

San Jose, CA and London, May 14, 2008 – LiveWorld, Inc. (OTC Pink Sheets: LVWD.PK), a leading social network marketing agency, announced today that it has appointed Barry Weinman and Bill Cleary to its Board of Directors.

Mr. Weinman has been making venture capital investments, principally in Silicon Valley, since 1980. He is co-founder and former managing director of Allegis Capital. Mr. Weinman and his partners in Allegis and prior funds have helped more than 70 private companies go public.

Prior to becoming a venture capitalist, Mr. Weinman held management positions with AT&T, IBM and Fairchild Semiconductor. He co-founded Interactive Applications Inc, the first online manufacturing software and services company, merged it with Boole & Babbage which later had an Initial Public Offering. In 2005, he was appointed chairman of DragonBridge Capital, a merchant bank and venture fund in Beijing, Shanghai and Hong Kong.

Mr. Weinman serves on the Board of Hoana Medical (Honolulu, HI) and AaaHaa! Media (Guangzhou, China). He holds a B.S. from Clarkson College of Technology and an M.A. from the London School of Economics/University of Southern California.

"LiveWorld has been a pioneer and leader in social networking since the company started 12 years ago-well ahead of all the other players," said Mr. Weinman. "They've developed a solid business model around the unique integration of community content programming, technology platforms and relationship marketing."

Mr. Cleary, currently of Cleary & Partners, is a marketing legend with deep experience growing technology-based marketing agencies. He was a founder and CEO of CKS Group, the leading interactive agency of the 1990s, which grew to over $100 million in revenue. CKS was instrumental in launching several major web brands that endure and thrive to the present day including Yahoo!, eBay, Amazon.com and Disney's interactive division. As an entity, CKS was described as one of the most innovative marketing companies of the web decade. Through the creative use of digital media and the web, the company transformed the communications strategies of Fortune 500 market leaders such as General Motors, United Airlines, MCI, Mitsubishi, Fujitsu and Apple Computer.

"Social networking represents a sea change in our society and is the cornerstone of relationship marketing for the 21st century," according to Mr. Cleary. "LiveWorld has the best Web 2.0 social networking technology available anywhere. But of utmost importance, they are the best at 'how to.' For example, how to use social networking to transform a brand, its marketing execution and the fundamentals of customer relationships. They are the thought leaders and delivery leaders that a global brand needs to compete in this new world."

"We are honored to have two such luminaries join our board," said Peter Friedman, Chairman and CEO of LiveWorld. "Each brings decades of experience in profitably growing a business and they are each deeply involved in the markets, technologies and business propositions that LiveWorld addresses."

About LiveWorld

LiveWorld is leading the social marketing industry in creating innovative online communities, which help its clients build loyalty, brand awareness, customer engagement, customer care and business intelligence venues. The company provides Fortune 1000 clients overall social network marketing strategy, brand consulting , community management, design, development and hosting of private-label social network sites, and moderation services for these online communities as well as for any user content site. Applications and moderation services include rich profiles, friends lists, forums, blogs, photo albums, user video, customer support forums, groups and interactive webcasts.

With 20 years of experience, an extensive applications hosting platform, and a track record of delivering over 1 million hours of moderation services, LiveWorld offers its clients a team of experienced community managers and moderators who oversee activity and user content online. LiveWorld deploys its services in more than 60 country-language combinations, and is the trusted partner of leading brands worldwide, including: A&E, The Campbell Soup Company, The Coca Cola Company, eBay, HBO, HSBC, Kraft Foods, LeapFrog, Neutrogena, MINI Cooper USA, , TJX, QVC and many others.

LiveWorld is headquartered in San Jose, California with additional offices in New York City and London. For further information visit www.liveworld.com


LiveWorld Contacts

PR Contact: Falguni Bhuta: Krause Taylor Associates falguni@krause-taylor.com (408) 918-9087
IR Contact: David Houston: LiveWorld, Inc. ir@liveworld.com 408 615-8496