LiveWorld Provides Most Simulcast Live Events for Travel Channel’s Most Hauted Series
Full-service online community agency delivers unique Internet programming for Travel Channel, part of Discovery Networks US
Los Gatos, Calif., (November 16, 2005) – LiveWorld, Inc. (Pinksheets: LVWD.PK. www.liveworld.com) today announced it provided Travel Channel, part of Discovery Networks US with a series of live Internet Interactive webcasts simulcast with live TV programming over the 4 day Halloween weekend.
“Discovery is pioneering the integration of live Internet and live TV programming,” said Peter Friedman, LiveWorld’s Chairman and CEO. “
This series of live Internet events was developed specifically for the Travel Channel’s Halloween live TV series, Most Haunted . Audience members in the US and UK were able to submit questions in real time, a select set of which were answered in real time, live on TV.
"The Travel Channel is quickly positioning itself as a leader in synergizing our live television broadcasts with interactive components on our website," said Patrick Younge, executive vice president and general manager, Travel Channel. "LiveWorld’s integrated, real time and scalable abilities helped Most Haunted Live become the network’s most successful online/television collaboration to date."
About Discovery Communications, Inc.
Discovery Communications is the leading global real-world media and entertainment company. Discovery has grown from its core property, the Discovery Channel, first launched in the United States in 1985, to current global operations in more than 160 countries and territories with 1.3 billion cumulative subscribers. DCI’s over 90 networks of distinctive programming represent 25 network entertainment brands including TLC, Animal Planet, Travel Channel, Discovery Health Channel, Discovery Kids, Discovery Times Channel, The Science Channel, Military Channel, Discovery Home Channel, Discovery en Español, Discovery Kids En Español, Discovery HD Theater, FitTV, Discovery Travel & Living (Viajar y Vivir), Discovery Home & Health and Discovery Real Time. DCI’s other properties consist of Discovery Education and Discovery Commerce, which operates 120 Discovery Channel Stores. DCI also distributes BBC America in the United States. DCI’s ownership consists of four shareholders: Discovery Holding Company (NASDAQ: DISCA, DISCB), Cox Communications, Inc., Advance/Newhouse Communications and John S. Hendricks, the Company’s Founder and Chairman.About LiveWorld
LiveWorld is leading the social marketing industry in creating innovative online communities, which help its clients build loyalty, brand awareness, customer engagement, customer care and business intelligence venues. The company provides Fortune 1000 clients overall social network marketing strategy, brand consulting , community management, design, development and hosting of private-label social network sites, and moderation services for these online communities as well as for any user content site. Applications and moderation services include rich profiles, friends lists, forums, blogs, photo albums, user video, customer support forums, groups and interactive webcasts.
With 20 years of experience, an extensive applications hosting platform, and a track record of delivering over 1 million hours of moderation services, LiveWorld offers its clients a team of experienced community managers and moderators who oversee activity and user content online. LiveWorld deploys its services in more than 60 country-language combinations, and is the trusted partner of leading brands worldwide, including: A&E, The Campbell Soup Company, The Coca Cola Company, eBay, HBO, HSBC, Kraft Foods, LeapFrog, Neutrogena, MINI Cooper USA, , TJX, QVC and many others.
LiveWorld is headquartered in San Jose, California with additional offices in New York City and London. For further information visit www.liveworld.com
LiveWorld Contacts
PR Contact: Falguni Bhuta: Krause Taylor Associates falguni@krause-taylor.com (408) 918-9087
IR Contact: David Houston: LiveWorld, Inc. ir@liveworld.com 408 615-8496