LiveWorld Appoints BlueShirt Group as Investor Relations Firm and Krause Taylor Associates as Public Relations Firm of Record

Los Gatos, Calif., (June 6, 2006) – LiveWorld, Inc. (Pinksheets: LVWD.PK. www.liveworld.com) today announced it has appointed BlueShirt Group as its investor relations firm and Krause Taylor Associates as its public relations firm of record.

“With the company’s continued progress, we believe it is time to build our communications model,” said Peter Friedman, LiveWorld’s Chairman and CEO.  “Both BlueShirt and KTA bring great expertise and experience in helping companies such as LiveWorld go to the next level in their communications strategy and implementation.”

PR Contact: Betty Taylor, bettyt@krause-taylor.com , Ph: 408-918-9080

IR Contact:  Brinlea Johnson:  212 867-2593

  About LiveWorld, Inc. LiveWorld (Pinksheets: LVWD.PK, www.liveworld.com ) is a leading full-service online community agency that creates, operates, and manages loyalty marketing, customer support, and business intelligence communities based on the company’s unique community applications platform and strategic community model. LiveWorld solutions enable Fortune 1000 companies to strengthen customer relationships, increase revenues, and reduce costs. Clients include companies such as America Online, A&E Television Networks, AOL UK, BEA Systems, eBay, The Campbell Soup Company, Discovery Communications, Dove, HBO, Intel, Intuit Inc., MINI Cooper USA , PayPal, QVC, Tulane University and TV Guide. LiveWorld is headquartered in Los Gatos, California and deploys its services in over 30 country-language combinations.   About BlueShirt Group ( www.blueshirtgroup.com ):  The Blueshirt Group helps leading communications, technology, financial services and venture capital companies communicate with Wall Street, investors and the media.  Founded in 1999, Blueshirt is headquartered in San Francisco with an office in New York City.

About Krause Taylor Associates ( www.krause-taylor.com ).   Founded in 1996, KTA is a boutique public relations firm helping both startups and established technology companies be heard in an increasingly noisy marketplace.  Its clients are leaders in both consumer and business-to-business markets.  The firm is headquartered in San Jose, CA.