LiveWorld Issues Warrants to WPP

Los Gatos, Calif., (July 13, 2006): LiveWorld, Inc. (OTC Pink Sheets: LVWD.PK), a world leader in online customer community and social networking services, today announced that in conjunction with the formation of a joint venture company with WPP (see separate press release, July 13, 2006: WPP and LiveWorld announce...), the Company issued WPP a warrant for 1 million shares of LiveWorld stock priced at $1.00/share and a warrant for 1 million shares of LiveWorld stock priced at $1.10/share. Additional details regarding the terms of the joint venture are available at LiveWorld’s site, www.liveworld.com .

About LiveWorld, Inc.
LiveWorld (OTC Pink Sheets: LVWD.PK, www.liveworld.com ) is the leading interactive agency specializing in online customer communities and social networking for Fortune 1000 companies. LiveWorld creates, operates, and manages custom customer communities based on its unique community applications and moderation platform. LiveWorld solutions enable companies to strengthen customer relationships, increase revenues, and reduce costs. With twenty years of experience and nearly $10 Million in revenue, LiveWorld is the trusted partner of leading brands worldwide. Client companies include America Online, A&E; Television Networks, AOL UK, BEA Systems, eBay, The Campbell Soup Company, Discovery Communications, Dove, HBO, Intel, Intuit Inc., MINI Cooper USA, QVC, Tulane University and TV Guide. LiveWorld is headquartered in Los Gatos, California and deploys its services in over 30 country-language combinations

Safe Harbor Statements Under The Private Securities Litigation Reform Act:
This press release may include forward-looking statements about WPP’s plans, objectives, projections and anticipated future economic performance based on assumptions and the like that are subject to risks and uncertainties. As such, actual results or outcomes may differ materially from those discussed in the forward-looking statements. Important factors that may cause actual results to differ include but are not limited to: the unanticipated loss of a material client or key personnel, delays or reductions in client advertising budgets, shifts in industry rates of compensation, government compliance costs or litigation, natural disasters or acts of terrorism, WPP’s exposure to changes in the values of other major currencies (because a substantial portion of its revenues are derived and costs incurred outside of the United Kingdom) and the overall level of economic activity in WPP’s major markets (which varies depending on, among other things, regional, national and international political and economic conditions and government regulations in the world’s advertising markets), as well as the risk factors identified and discussed in WPP’s filings with the Securities and Exchange Commission. In light of these and other uncertainties, the forward-looking statements included in this press release should not be regarded as a representation by WPP that its plans and objectives will be achieved.

LiveWorld Contacts
PR Contact: Betty Taylor, bettyt@krause-taylor.com , Tel: +1 (408) 918-9080
IR Contact: Brinlea Johnson: The Blueshirt Group, for LiveWorld, Tel: +1 (212) 867-2593