LiveWorld Selected to Provide Online Community Services for MTV Networks Latin America’s LaZona.com Service
The Unique Social Networking Site for Bands and Music Lovers Launches on Platform Provided By Leading Online Community Agency
Los Gatos, Calif., July 11, 2006 – LiveWorld, Inc. (Pinksheets: LVWD.PK, www.liveworld.com ) announced today that MTV Networks Latin America (a unit of Viacom, NYSE: VIA, VIA.B) has selected LiveWorld as the provider of its new social networking site for bands and music lovers, LaZona.com."LaZona.com is the perfect initiative to fulfill our strong, long-running commitment to both the digital media segment and the discovery and cross border promotion of new Latin American musical talent," explained Luis Goicouria, Vice President of New Media for MTV Networks Latin America. "We identified LiveWorld’s Community Center platform and their expertise at managing and moderating virtual communities to be the ideal online community solution for LaZona.com," added Goicouria.
"We're delighted to work with MTV Networks Latin America on LaZona.com, which we think is the coolest and hottest music community in the world," said Peter Friedman, Chairman & CEO of LiveWorld. "Our platform is the perfect solution for such a unique service as LaZona.com, which provides a great virtual space for bands and music fans across Latin America to meet and interact with each other," added Friedman.
About LiveWorld, Inc.
LiveWorld (OTC Pink Sheets: LVWD.PK, www.liveworld.com ) is the leading
interactive agency specializing in online customer communities
and social networking for Fortune 1000 companies. LiveWorld
creates, operates, and manages custom customer communities
based on its unique community applications and moderation
platform. LiveWorld solutions enable companies to strengthen
customer relationships, increase revenues, and reduce costs.
With twenty years of experience and nearly $10 Million in
revenue, LiveWorld is the trusted partner of leading brands
worldwide. Client companies include America Online, A&E;
Television Networks, AOL UK, BEA Systems, eBay, The Campbell
Soup Company, Discovery Communications, Dove, HBO, Intel,
Intuit Inc., MINI Cooper USA, QVC, Tulane University and TV
Guide. LiveWorld is headquartered in Los Gatos, California and
deploys its services in over 30 country-language
combinations
About MTV Networks Latin America
MTV Networks Latin America, Inc., a unit of Viacom Inc. (NYSE:
VIA, VIA.B), owns and operates MTV Latin America, Nickelodeon
Latin America, VH1 Latin America, Viacom Networks Brazil and
the MTV Networks Digital Suite, a package of five digital
services - MTV James, MTV Hits, VH1 Soul, VH1 Mega Hits and
Nickelodeon’s GAS (Games and Sports for Kids).
Safe Harbor" Statement Under The Private Securities
Litigation Reform Act:
This press release contains forward-looking information
concerning LiveWorld’s future expectations, forecasts and
prospects. These statements include those regarding
LiveWorld’s current or future financial performance
including, potential revenue. Actual results may differ
materially from those expressed in the forward looking
statements made by LiveWorld as a result of, among other
things, the state of the economy, LiveWorld’s ability to
successfully deliver upon its contractual commitments, clients
continuing their ongoing relationships with the Company,
LiveWorld’s ability to acquire new customers, changing
accounting treatments, and other risks applicable to the
Company. (See the Company’s Q3, 2002 10Q filing for a
list that includes other possible risk factors.)
LiveWorld Contacts
PR Contact: Betty Taylor, bettyt@krause-taylor.com
, Tel: +1 (408) 918-9080
IR Contact: Brinlea Johnson: The Blueshirt Group, for
LiveWorld, Tel: +1 (212) 867-2593