More news coverage about the LiveWorld-WPP Joint Venture
The New York Times, August 4, 2006
"Leave It to the Professionals? Hey, Let Consumers Make Their Own Ads"
Campaign Magazine (UK), Aug 4, 2006
"Close-Up: Live issue - Marcoms giants dabble in social networking"
Campaign Magazine (UK), Aug 4, 2006
"Opinion: Perspective - Brands must adapt to thrive in new social networks"
International Herald Tribune: July 30, 2006
"On Advertising: A move to anarchy"
The Wall Street Journal, July 26, 2006
"Questions for … Peter Friedman: Online Communities Emerge As Effective Marketing Tool"
(Subscription required)
CNNMoney.com, July 25, 2006
emarketer, July 25, 2006
"Hooking Up With Social Networks Agencies test the waters with investments in Facebook, LiveWorld"
MediPost Publications, New York, July 14, 2006
"WPP, LiveWorld Hook Up For Social Networks"
Campaign Magazine (UK), July 21, 2006
"The World: New York WPP and LiveWorld set up social network venture"
Brand Republic, July 13, 2006
"WPP launches online customer
community venture
Read: LiveWorld is a pioneer"
Advertising Age, July 13, 2006
"WPP Takes
Stake in Social-Networking Site
Live World, Creates Communities Around Brands"
(Registration required)
AdWeek, July 13,2006
"WPP in Social Networking Venture"
ClickZ, July 13, 2006
"WPP Venture Adds Community to Campaigns"
Wall Street Journal, July 13, 2006
"WPP Makes Move Into Social Networking"
New York Post, July 13, 2006
New York Sun, July 13, 2006
"Boom in Online Advertising Is Seen by Sir Martin Sorrell"
Indiantelevision.com, July 13,2006
"WPP & LiveWorld ink JV to create online marketing venues"
Revolution, July 13, 2006
"WPP launches online consumer community venture"
The Hollywood Reporter, July 13
"Briefly: MTV Latin America is the force behind LAZONA.COM"