Home > News & Resources > Press Releases

Marking Tenth Anniversary, LiveWorld Achieves Major Milestone

Los Gatos, Calif., (July 31, 2006):   LiveWorld, Inc. (OTC Pink Sheets: LVWD.PK) , a world leader in online customer community marketing services, today announced that in 2006 the Company achieved a major milestone in operations, recording one million hours of online moderation services. “This makes us the largest and most experienced provider of online moderation in the world, “ said LiveWorld CEO Peter Friedman.

With increased attention on how to use community and social networking for marketing purposes, LiveWorld has been the focus of a number of major media articles. This past week, The Wall Street Journal featured a Q&A with LiveWorld’s Friedman on “Online Communities Emerge as Effective Marketing Tool.” The company has also been recently featured on CNNMoney.com as well as in Advertising Age and AdWeek, among others.

The company’s unsurpassed experience in community led to its recent selection by WPP (NASDAQ: WPPGY) , a world leader in communications services, to partner in a joint venture that will provide online community and social networking services to major brands worldwide through WPP’s global networks. (See July 13, 2006 press release :  WPP and LiveWorld Announce Joint Venture  For Online Community and Social Networking Marketing Services . The joint venture, announced last week, is named LiveWorld-WPP and is equally owned by each company.   

LiveWorld, which is marking its 10th anniversary, has been at the forefront of building online community since it began providing private label online communities to Fortune 1000 companies and operating Talk City, a leading community site in the 1990s, known for it’s family friendly environment. (LiveWorld sold Talk City in May, 2001) . Headed by CEO Peter Friedman, the LiveWorld team brings over 20 years of experience in creating online communities – including the creation and operation of Apple’s AppleLink and eWorld online services and the Apple projects which turned into America Online and Salon.

“The marketing industry is changing rapidly and adopting online relationship marketing because the world has changed,” said Friedman. “From the generation C (connected, community) to seniors, the Internet has caused a fundamental shift in how we communicate and, in turn, purchasing power is shifting too. Social Networking and online community have emerged as the best venue for brands to engage their customers and build relationships.”

“A brand lives in the voice of its customers. This was always true, but now companies can hear that voice, engage their customers directly and learn about them. It’s a big win for consumers and marketers.” added Friedman. “We’re delivering critical and proven services that can help these companies create and manage online communities consistent with their brand - with proven return on investment.”

About LiveWorld, Inc. LiveWorld (OTC Pink Sheets: LVWD.PK, www.liveworld.com ) is the leading interactive agency specializing in online customer communities and social networking for Fortune 1000 companies.  LiveWorld creates, operates, and manages custom customer communities based on its unique community applications and moderation platform.  LiveWorld solutions enable companies to strengthen customer relationships, increase revenues, and reduce costs. With twenty years of experience and nearly $10 Million in revenue, LiveWorld is the trusted partner of leading brands worldwide. Client companies include America Online, A&E Television Networks, AOL UK, BEA Systems, eBay, The Campbell Soup Company, Discovery Communications, Dove, HBO, Intel,  Land Rover, , MTV, QVC, Tulane University and TV Guide. LiveWorld is headquartered in Los Gatos, California and deploys its services in over 30 country-language combinations

For further information, visit www.liveworld.com

  Safe Harbor Statements Under The Private Securities Litigation Reform Act:
This press release may contain forward-looking information concerning LiveWorld’s plans, objectives, future expectations and prospects. These statements include those regarding LiveWorld’s current or future relationships. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, the state of the economy, LiveWorld’s ability to successfully deliver upon its contractual commitments, clients continuing their ongoing relationships with the Company, LiveWorld’s ability to acquire new customers, changing accounting treatments, and other risks applicable to the Company. (See the Company’s Q3, 2002 10Q filing for a list that includes other possible risk factors.)  LiveWorld recently announced that it has resumed auditing its financials and expects to begin releasing audited results Q3 of 2006.   LiveWorld Contacts PR Contact: Betty Taylor, bettyt@krause-taylor.com , Ph: 408-918-9080 IR Contact: Brinlea Johnson: The Blueshirt Group, for LiveWorld, 212 867-2593