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LiveWorld Announces Q2 2005 Results

$2.4 Million Revenue, 100% Revenue Growth, 1,490% Profit Growth

Los Gatos, Calif., July 19, 2005 – LiveWorld, Inc. (Pinksheets: LVWD.PK) today announced its Q2 2005 financial results, including substantial revenue and profit growth. 

Revenue: Revenues for Q2 2005 were $2,431,298, representing 100% growth over Q2 2004 revenues of $1,217,323, and 9% growth over Q1 2005 revenues of $2,235,207.

Ordinary Income: Q2 2005 ordinary income was $373,791, or a $0.0141 EPS, representing 1,766% growth over Q2 2004 ordinary income of $20,030, or a $0.00075 EPS. Q2 2005 Ordinary Income grew 50% over Q1 2005 Ordinary Income of $249,763.

Net Income: Net Income for Q2 2005 was $381,359, or $0.0143 EPS, representing 1,490% growth over Q2 2004 Net Income of $23,984, or $0.0009 EPS. Q2 2005 Net Income was 20% lower than Q1 2005 Net Income of $476,481 due to a Q1 2005 one time event. (Q1 2005 Net Income included $226,718 in Net Other Income due primarily to the favorable settlement of a legal action regarding collection of money from a prior client.) 

A detailed quarterly financial history for LiveWorld is available at http://www.liveworld.com/company/financials.html

On May 10, 2005, the Company announced bookings for 2005 revenue of at least $8.5 Million, representing 63% growth over 2004. (See May 10, 2005 Press Release.) The Company stated today it expects additional revenue growth for the year overall. Q3 and Q4 2005 revenues are expected to be substantially higher than Q3 and Q4 2004 revenues. Q3 and Q4 2005 revenues may each be higher or lower than Q2 2005 revenues, subject to bookings, client seasonality, and other factors. The Company stated that its strategy for the rest of the year is to aggressively invest in the business, including increasing personnel. As such the Company is currently targeting to approximately break even with its financial results for the combination of Q3 and Q4 2005.  However the results could be higher or lower than that target. Actual revenue and profit results could vary widely due to many business factors. (See safe harbor statement below.)

About LiveWorld, Inc. LiveWorld (Pinksheets: LVWD.PK, www.liveworld.com ) is a leading full service online community agency that creates, operates, and manages loyalty marketing, customer support, and business intelligence communities based on the Company’s unique community applications platform and strategic community model. LiveWorld solutions enable Fortune 1000 companies to strengthen customer relationships, increase revenues, and reduce costs. Clients include companies such as America Online, A&E Television Networks, AOL UK, BEA Systems, eBay, The Campbell Soup Company, Discovery Communications, Dove, HBO, Intel, Intuit Inc., MINI Cooper USA , PayPal, QVC, Slim-Fast, The Walt Disney Company, and Warner Brothers. LiveWorld is headquartered in Los Gatos, California and deploys its services in over 30 country-language combinations.

PR Contact: Peter Friedman, 800-514-2060

"Safe Harbor" Statement Under The Private Securities Litigation Reform Act: This press release contains information that has not been audited or reviewed by an outside accountant and is subject to change upon such review. This press release also contains forward-looking information concerning LiveWorld’s future expectations, forecasts, and prospects. These statements include those regarding LiveWorld’s current or future volume of services and presence in a variety of markets. Actual results may differ materially from those expressed in the forward- looking statements made by LiveWorld as a result of, among other things, the state of the economy, LiveWorld’s ability to successfully deliver upon its contractual commitments, clients continuing their ongoing relationships with the Company, LiveWorld’s ability to acquire new customers, and other risks applicable to the Company. (See the Company’s Q3, 2002 10Q filing for a list that includes other possible risk factors)