LiveWorld Celebrates First Anniversary of LiveWorld Community Center

Ground breaking private label online social network community solution counts a dozen client deployments in first year

San Jose, Calif., Feb. 27, 2007 – LiveWorld, Inc. (OTC Pink Sheets: LVWD.PK), a leading online social networking and community services marketing agency, announced today that its groundbreaking private label Community Center platform has been deployed for over a dozen major clients since its introduction twelve months ago, with more coming throughout 2007.


Companies are using the LiveWorld Community Center to build social network-based relationships with and among their customers by creating online communities for self expression, idea sharing and connecting with others. Through LiveWorld solutions, these major brands are creating a vibrant online community, overseen by LiveWorld moderators, that enables powerful relationships with their customers. The result is higher brand loyalty, more effective customer support, insightful business intelligence and higher customer satisfaction.


Examples include The Campbell Soup Company's social network, in which moms share recipes and tell the stories of how they entertain and take care of their families through cooking. MINI Cooper's Owners Lounge focuses on the personalized experience that MINI Cooper owners create with their MINI's and extends the experience to a full social network for owners across the country. TV Guide's Community leverages the Community Center's unique ability to dynamically draw user content from the community to customize the user experience and integrate with the TV Guide main site.


HBO's social network enables its community members to deeply engage with each other through the cultural ethos of each of its leading show franchises. Community members theme their profiles with HBO show graphics and characters and leverage the community as an audience programming venue with a character blog from Big Love, Margene's Blog, as well as direct interaction with Bill Maher from Real Time With Bill Maher.


Each client is able to choose their own standard or custom configuration and include any or all of the many LiveWorld Community Center features.


Major brands adopting the LiveWorld Community Center platform, among others, include::


"These companies are utilizing the depth, breadth and customizability of LiveWorld's Community Center to engage and empower their customers," said Peter Friedman, Chairman & CEO of LiveWorld. "They are at the forefront of engaging customers in branded social networks and practicing true relationship marketing."



Unique Combination of Social Network Solutions

LiveWorld's Community Center is a full-featured, fully integrated social networking and community platform that offers a unique combination of social networking solutions, including: Expressive Profiles (Blog, Photo Albums, Friends Lists), a Community Showcase Gallery, Community Calendar, Message Forums, Private Messaging, Subscriptions, Mobile Alerts, Mobile Uploads, Polls, Storyboards, Moderation Tools and Reporting, among many other features.


About LiveWorld
LiveWorld is leading the social marketing industry in creating innovative online communities, which help its clients build loyalty, brand awareness, customer engagement, customer care and business intelligence venues. The company provides Fortune 1000 clients overall social network marketing strategy, brand consulting , community management, design, development and hosting of private-label social network sites, and moderation services for these online communities as well as for any user content site. Applications and moderation services include rich profiles, friends lists, forums, blogs, photo albums, user video, customer support forums, groups and interactive webcasts.

With 20 years of experience, an extensive applications hosting platform, and a track record of delivering over 1 million hours of moderation services, LiveWorld offers its clients a team of experienced community managers and moderators who oversee activity and user content online. LiveWorld deploys its services in more than 60 country-language combinations, and is the trusted partner of leading brands worldwide, including: A&E, The Campbell Soup Company, The Coca Cola Company, eBay, HBO, HSBC, Kraft Foods, LeapFrog, Neutrogena, MINI Cooper USA, , TJX, QVC and many others.

LiveWorld is headquartered in San Jose, California with additional offices in New York City and London. For further information visit www.liveworld.com


"Safe Harbor" Statement Under The Private Securities Litigation Reform Act:

This press release may contain forward-looking information concerning LiveWorld's plans, objectives, future expectations, forecasts and prospects. These statements may include those regarding LiveWorld's current or future financial performance including but not limited to lists of clients, revenue and profit, use of cash, investments, relationships and the actual or potential impact of stock option expense, LiveWorld's efforts to list its securities on the OTCBB, and the results of its product development efforts. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, final accounting adjustments and results, LiveWorld's ability to attract new clients and preserve or expand its relationship with existing clients, LiveWorld's ability to retain and attract high quality employees, including its management staff, the ability to deliver new innovative products in a timely manner, changing accounting treatments, and other risks applicable to the Company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the Company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances. (See the Company's July 13, 2007 Second Amended Registration Statement on Form 10-SB for a list that includes other possible risk factors.)


LiveWorld Contacts
PR Contact: Falguni Bhuta: Krause Taylor Associates falguni@krause-taylor.com (408) 918-9087
IR Contact: David Houston: LiveWorld, Inc. ir@liveworld.com 408 615-8496