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LiveWorld Redesigns Jump the Shark Web Site for TV Guide Online

San Jose, Calif., March 1, 2007 – LiveWorld, Inc. (OTC Pink Sheets: LVWD.PK), a leading online social networking and community services marketing agency, announced today that they had been selected by TV Guide to design and operate the second generation of its popular Web site, www.jumptheshark.com.

The re-designed site, which launched on February 28, utilizes a unique voting system that allows users to compose their theories on "jumped" shows so that others may vote on their validity. The site displays the results graphically. Users are also able to categorize their "shark-jumping" reasons, in order to find similarities across all TV shows. Each individual show links to TVGuide.com's comprehensive database of entertainment information for over 10,000 TV shows. Users of the Jump the Shark site will also be able to customize a listings grid powered by TVGuide.com.

"In this era of user driven media, a community centric perspective is essential, "said Jay Bryant, director of Online Products, TV Guide.com. "We chose to work with Live World because they are uniquely experienced in this arena and truly understand the community dynamic of a new generation."

"We are delighted to be working with TV Guide on Jump the Shark. It's a terrific site with a vibrant group of enthusiastic users that will only benefit from further integration with the TV Guide Community," said Peter Friedman, Chairman & CEO, LiveWorld.

"Welcome to Jump The Shark's extreme makeover," site founder Jon Hein wrote on the home page of JumptheShark.com. "There's no Ty or a big bus, but JTS now offers real-time voting and posting, automated category tabulation, dynamic linking of shows across the site, and a facelift that brings the site out of the nineties." Hein published the site in his house for 10 years before TV Guide acquired it last year. The independent spirit of the site will be maintained.

About LiveWorld
LiveWorld is leading the social marketing industry in creating innovative online communities, which help its clients build loyalty, brand awareness, customer engagement, customer care and business intelligence venues. The company provides Fortune 1000 clients overall social network marketing strategy, brand consulting , community management, design, development and hosting of private-label social network sites, and moderation services for these online communities as well as for any user content site. Applications and moderation services include rich profiles, friends lists, forums, blogs, photo albums, user video, customer support forums, groups and interactive webcasts.

With 20 years of experience, an extensive applications hosting platform, and a track record of delivering over 1 million hours of moderation services, LiveWorld offers its clients a team of experienced community managers and moderators who oversee activity and user content online. LiveWorld deploys its services in more than 60 country-language combinations, and is the trusted partner of leading brands worldwide, including: A&E, The Campbell Soup Company, The Coca Cola Company, eBay, HBO, HSBC, Kraft Foods, LeapFrog, Neutrogena, MINI Cooper USA, , TJX, QVC and many others.

LiveWorld is headquartered in San Jose, California with additional offices in New York City and London. For further information visit www.liveworld.com

"Safe Harbor" Statement Under The Private Securities Litigation Reform Act:

This press release may contain forward-looking information concerning LiveWorld's plans, objectives, future expectations, forecasts and prospects. These statements may include those regarding LiveWorld's current or future financial performance including but not limited to lists of clients, revenue and profit, use of cash, investments, relationships and the actual or potential impact of stock option expense, LiveWorld's efforts to list its securities on the OTCBB, and the results of its product development efforts. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, final accounting adjustments and results, LiveWorld's ability to attract new clients and preserve or expand its relationship with existing clients, LiveWorld's ability to retain and attract high quality employees, including its management staff, the ability to deliver new innovative products in a timely manner, changing accounting treatments, and other risks applicable to the Company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the Company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances. (See the Company's July 13, 2007 Second Amended Registration Statement on Form 10-SB for a list that includes other possible risk factors.)

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