Your Brand Lives In The Voice of Your Customers

• Site Map
• Contact Us

LiveWorld Files Form 10-SB with SEC with Intention to Return to NASD OTC Bulletin Board

San Jose, Calif., March 21, 2007 – LiveWorld, Inc. (OTC Pink Sheets: LVWD.PK), a leading online social networking and community services marketing agency, announced today that it has filed a Form 10-SB with the Securities and Exchange Commission with the intent to list its securities on the NASD Over the Counter Bulletin Board (OTC BB; www.otcbb.com).

"Returning to the OTC will be a major milestone for our company and stockholders," said Peter Friedman, Chairman and Chief Executive Officer, LiveWorld. "This progress reflects the strength of our business model, the market leadership of our product line, the support of our clients and stockholders, and the incredibly hard work of our employees."

"We continue to carefully manage our financials and are positioning the company to move from the Pink Sheets to trade on the OTC market," said David Houston, Chief Financial Officer, LiveWorld. "This step is part of our strategic plan to provide the investment community additional visibility into LiveWorld, as we continue to grow and capitalize on the opportunities as a leading provider of online social networking and community solutions for major brands worldwide."

LiveWorld helps corporations tap into the newly-emerging field of online marketing by creating, hosting, moderating, and managing private label social networks. Through LiveWorld solutions, major brands such as AOL, The Campbell Soup Company, Coca-Cola, eBay, HBO, Kraft Foods, MINI Cooper, MTV, The NBA, TV Guide and others are creating vibrant online communities that enable powerful relationships with and among their customers. The result is higher brand loyalty, more effective customer support, insightful business intelligence and higher customer satisfaction.

Founded in April 1996, to create private label social networks for corporations and to operate a consumer community site, LiveWorld made its initial public offering and registration on the NASDAQ in July 1999 under the name Talk City during the initial Internet boom era. (In mid-2001, after selling its consumer web site, talkcity.com, the Company changed back to its original name, LiveWorld) In the fourth quarter of 2002, LiveWorld moved itself to the Pink Sheets as one of many cost saving measures in a period in which many Internet companies folded. LiveWorld turned cash positive at the end of 2002. The company subsequently reported several years of revenue growth and cash positive operations. During 2006, the Company resumed financial auditing by its auditor, Stonefield Josephson LLP, and brought in a new Chief Financial Officer, David Houston (see Oct. 10, 2006 release).

As part of the filing, the Company reported the full financial year ended 2006 (see separate release March 21, 2007).

About LiveWorld
LiveWorld is leading the social marketing industry in creating innovative online communities, which help its clients build loyalty, brand awareness, customer engagement, customer care and business intelligence venues. The company provides Fortune 1000 clients overall social network marketing strategy, brand consulting , community management, design, development and hosting of private-label social network sites, and moderation services for these online communities as well as for any user content site. Applications and moderation services include rich profiles, friends lists, forums, blogs, photo albums, user video, customer support forums, groups and interactive webcasts.

With 20 years of experience, an extensive applications hosting platform, and a track record of delivering over 1 million hours of moderation services, LiveWorld offers its clients a team of experienced community managers and moderators who oversee activity and user content online. LiveWorld deploys its services in more than 60 country-language combinations, and is the trusted partner of leading brands worldwide, including: A&E, The Campbell Soup Company, The Coca Cola Company, eBay, HBO, HSBC, Kraft Foods, LeapFrog, Neutrogena, MINI Cooper USA, , TJX, QVC and many others.

LiveWorld is headquartered in San Jose, California with additional offices in New York City and London. For further information visit www.liveworld.com

"Safe Harbor" Statement Under The Private Securities Litigation Reform Act:

This press release may contain forward-looking information concerning LiveWorld's plans, objectives, future expectations, forecasts and prospects. These statements may include those regarding LiveWorld's current or future financial performance including but not limited to lists of clients, revenue and profit, use of cash, investments, relationships and the actual or potential impact of stock option expense, LiveWorld's efforts to list its securities on the OTCBB, and the results of its product development efforts. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, final accounting adjustments and results, LiveWorld's ability to attract new clients and preserve or expand its relationship with existing clients, LiveWorld's ability to retain and attract high quality employees, including its management staff, the ability to deliver new innovative products in a timely manner, changing accounting treatments, and other risks applicable to the Company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the Company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances. (See the Company's July 13, 2007 Second Amended Registration Statement on Form 10-SB for a list that includes other possible risk factors.)

© 2008 LiveWorld, Inc. all rights reserved