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LiveWorld Announces LiveWorld Video, a New way for Fortune 1000 Companies to Deploy User-Uploaded Video & Community Under Their Own Brands

TV Guide Online is first to enrich its community with LiveWorld Video

San Jose, Calif., April 18, 2007 – Fortune 1000 companies can now create a new kind of community that builds deeper relationships with their customers, through user-generated videos submitted directly to their company's web sites through LiveWorld Video, announced and available today. The service is uniquely designed to meet the white label and seamless integration needs of major brands and includes unique social networking integration, moderation and reporting features. Created by LiveWorld, Inc., (OTC Pink Sheets: LVWD.PK www.liveworld.com), a leading online social networking and community agency, the turnkey white label solution enables brands to tap into the popularity of user generated video to develop relationships with and among their customers.

TV Guide Online is the first of LiveWorld's dozens of Fortune 1000 clients to deploy LiveWorld Video. TV Guide's new user video service launches in April as part of TV Guide's community at http://community.tvguide.com. User video is seamlessly integrated with TV Guide's online community (based on the LiveWorld Community Center platform) and with TV Guide's unique and comprehensive database of entertainment information for over 10,000 TV shows.

"TV Guide's online community is the Internet hub for the most passionate fans of television and video entertainment," said Jay Bryant, director of online products, TV Guide. "With LiveWorld Video, we are now merging professional video entertainment and user-generated video into the same integrated social network. LiveWorld Video makes it possible to provide a highly integrated video experience, enabling us to connect directly with our online community of users, while providing them with a real community experience."

LiveWorld Video is a complete user video solution that is fully integrated with a client's site under the client's brand. Users can easily upload videos in virtually any format and the service converts the videos for display across virtually any browser and personal computer. Users can then browse and search for videos, play, replay, share, and even uniquely integrate the videos with the included full featured blogging service. To request more information or arrange for a demo of LiveWorld's new video service visit: www.liveworld.com/contact/demo.

"We're excited to be launching our video product with TV Guide, one of our major media customers," said Peter Friedman, Chairman and CEO of LiveWorld. "User video has become a top media form as exemplified by the massive usage patterns on consumer destination social networks such as AOL UnCut Video, BlipTV, MySpace and YouTube. Today, with LiveWorld Video, brands can now easily and cost-effectively leverage this new media form to empower and engage their customers."

LiveWorld's new video service enables corporate and media companies to offer a branded content hub that blends corporate and premium content alongside user-generated video, providing an environment where their customers can proactively participate and contribute towards their favorite brands, alongside their peers. For example, a media company could post video clips of popular TV shows or even sports events, creating an open invitation to fans wishing to generate and share their own videos, alongside that premium content.

LiveWorld Video is available today as a standalone service or as a component of LiveWorld's landmark private label social networking service, the LiveWorld Community Center. Clients can choose to have LiveWorld host the video transfer or integrate the service with their own inhouse or third party video hosting systems. LiveWorld Video includes LiveWorld's hallmark second generation Web 2.0 Ajax based moderation tools and data warehouse based reporting system.

About LiveWorld
LiveWorld is leading the social marketing industry in creating innovative online communities, which help its clients build loyalty, brand awareness, customer engagement, customer care and business intelligence venues. The company provides Fortune 1000 clients overall social network marketing strategy, brand consulting , community management, design, development and hosting of private-label social network sites, and moderation services for these online communities as well as for any user content site. Applications and moderation services include rich profiles, friends lists, forums, blogs, photo albums, user video, customer support forums, groups and interactive webcasts.

With 20 years of experience, an extensive applications hosting platform, and a track record of delivering over 1 million hours of moderation services, LiveWorld offers its clients a team of experienced community managers and moderators who oversee activity and user content online. LiveWorld deploys its services in more than 60 country-language combinations, and is the trusted partner of leading brands worldwide, including: A&E, The Campbell Soup Company, The Coca Cola Company, eBay, HBO, HSBC, Kraft Foods, LeapFrog, Neutrogena, MINI Cooper USA, , TJX, QVC and many others.

LiveWorld is headquartered in San Jose, California with additional offices in New York City and London. For further information visit www.liveworld.com

"Safe Harbor" Statement Under The Private Securities Litigation Reform Act:

This press release may contain forward-looking information concerning LiveWorld's plans, objectives, future expectations, forecasts and prospects. These statements may include those regarding LiveWorld's current or future financial performance including but not limited to lists of clients, revenue and profit, use of cash, investments, relationships and the actual or potential impact of stock option expense, LiveWorld's efforts to list its securities on the OTCBB, and the results of its product development efforts. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, final accounting adjustments and results, LiveWorld's ability to attract new clients and preserve or expand its relationship with existing clients, LiveWorld's ability to retain and attract high quality employees, including its management staff, the ability to deliver new innovative products in a timely manner, changing accounting treatments, and other risks applicable to the Company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the Company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances. (See the Company's July 13, 2007 Second Amended Registration Statement on Form 10-SB for a list that includes other possible risk factors.)

© 2008 LiveWorld, Inc. all rights reserved