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LiveWorld Announces Second Quarter 2007 Financial Results

Company Continues to Grow Revenue Year-Over-Year and Completes Registration with the SEC

San Jose, Calif., August 15, 2007 LiveWorld, Inc. (OTC Pink Sheets: LVWD.PK), a leading online social networking and community services marketing agency, today announced financial results for the second quarter and six months ended June 30, 2007. For the second quarter of 2007, LiveWorld reported revenues of $2.5 million, up from $2.1 million reported for the second quarter 2006, or grew 17% year-over-year. This includes 136% year-over-year growth excluding revenues from the company's two largest clients, AOL US and eBay, demonstrating the Company's continued drive to develop new client relationships through its marketing and sales efforts surrounding its Community Center services. Additionally, the Company announced it has completed its registration with the SEC and is currently targeting early in the fourth quarter of 2007 to begin trading on the NASD OTC Bulletin Board from the Pink Sheets.

"In the second quarter we continued to add new clients as acceptance of our innovative 100% private label social network solution grows," said Peter Friedman, LiveWorld's Chairman & CEO. "The combination of a wide range of end user features, moderation tools, reporting tools and a value add managed community approach enables us to serve the leading global brands."

"During the quarter, we successfully completed our registration with the SEC and will now provide the investment community the transparency they expect from a publicly reporting company," said David Houston, Chief Financial Officer. "We are currently targeting a move to trade on the NASD OTC Bulletin Board from the Pink Sheets early in the fourth quarter of 2007."

Revenues: Total revenues for the second quarter were $2.5 million, as compared to $2.1 million reported in the second quarter of 2006 and $2.6 million reported in the first quarter of 2007. Total revenues for the six months ended June 30, 2007 increased to $5.1 million, compared to $4.6 million in the prior year period, or grew 10% year-over-year. Excluding AOL US and eBay, revenues for the six months ended June 30, 2007, grew 124% over the prior year period.

Cash Generated from Operations: For the six months ended June 30, 2007 the Company generated cash from operations of $63,000 which is a decrease of $410,000 from the six months ended June 30, 2006. This reduction in cash generation is a result of the expansion of personnel to develop sales opportunities, as well as, delivering on client projects and new development work.

Net Loss Including the Impact of Non-Cash Stock Expense: The net loss for the second quarter of 2007, including non-cash expense was approximately $637,000, or a loss of $0.02 per share. Second quarter of 2007 net loss includes non-cash expense of approximately $280,000. This compares to a net loss for the second quarter of 2006 of approximately $67,000, which included non-cash expense of $134,000 and a net loss of approximately $623,000 for the first quarter of 2007, which included non-cash expense of $ 248,000 for the period.

Cash: The Company ended the second quarter of 2007 with approximately $3.1 million in cash and cash equivalents.

About LiveWorld
LiveWorld is leading the social marketing industry in creating innovative online communities, which help its clients build loyalty, brand awareness, customer engagement, customer care and business intelligence venues. The company provides Fortune 1000 clients overall social network marketing strategy, brand consulting , community management, design, development and hosting of private-label social network sites, and moderation services for these online communities as well as for any user content site. Applications and moderation services include rich profiles, friends lists, forums, blogs, photo albums, user video, customer support forums, groups and interactive webcasts.

With 20 years of experience, an extensive applications hosting platform, and a track record of delivering over 1 million hours of moderation services, LiveWorld offers its clients a team of experienced community managers and moderators who oversee activity and user content online. LiveWorld deploys its services in more than 60 country-language combinations, and is the trusted partner of leading brands worldwide, including: A&E, The Campbell Soup Company, The Coca Cola Company, eBay, HBO, HSBC, Kraft Foods, LeapFrog, Neutrogena, MINI Cooper USA, , TJX, QVC and many others.

LiveWorld is headquartered in San Jose, California with additional offices in New York City and London. For further information visit www.liveworld.com

"Safe Harbor" Statement Under The Private Securities Litigation Reform Act:

This press release may contain forward-looking information concerning LiveWorld's plans, objectives, future expectations, forecasts and prospects. These statements may include those regarding LiveWorld's current or future financial performance including but not limited to lists of clients, revenue and profit, use of cash, investments, relationships and the actual or potential impact of stock option expense, LiveWorld's efforts to list its securities on the OTCBB, and the results of its product development efforts. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, final accounting adjustments and results, LiveWorld's ability to attract new clients and preserve or expand its relationship with existing clients, LiveWorld's ability to retain and attract high quality employees, including its management staff, the ability to deliver new innovative products in a timely manner, changing accounting treatments, and other risks applicable to the Company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the Company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances. (See the Company's July 13, 2007 Second Amended Registration Statement on Form 10-SB for a list that includes other possible risk factors.)

© 2008 LiveWorld, Inc. all rights reserved