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BBC Worldwide's radiotimes.com Selects LiveWorld for New Social Network-Online Community

Leading social network agency provides leading global media company with online community focused on UK Television

London, UK San Jose, Calif., August 21, 2007 LiveWorld, Inc. (OTC Pink Sheets: LVWD.PK), a leading online social networking and community services marketing agency, announced today that it is powering a new social network for radiotimes.com that will give its users a forum for discussing television and radio programmes. radiotimes.com, which is the UK's highly popular online guide to television and radio and part of BBC Worldwide, is using LiveWorld's industry leading Community Center platform to help strengthen its listeners' and viewers' ties with the site and each other. The new community is at: http://talk.radiotimes.com.

Radio Times is the essential guide to television and radio, with recommendations from Britain's top TV writers, compelling editorial features and the best listings information available. Their new social network, powered by LiveWorld, features blogs by resident bloggers including TV writers like Grace Dent's TV OD. In addition, the public is offered forums where they can discuss anything and everything related to Film, Radio, and Television programmes, ranging from Doctor Who to Desperate Housewives to Match of the Day. The public is encouraged to contribute comments to the blogs and engage with other TV and radio viewers and listeners through the forums.

"Our new online community promotes our audiences' passion for television and radio programmes, while helping them to connect to other fans through this new media form," said BBC Worldwide's Editorial Director for Digital Media Duncan Swain. "We chose LiveWorld's social networking solution as they are clearly the proven leader for global media companies who are building sophisticated community networks that build on the power of user participation."

"Radio Times has long provided the UK's cultural framework - first with radio and then TV," said Peter Friedman, Chairman & CEO, LiveWorld. "With this new online community on radiotimes.com, they continue that cross-media leadership, empowering their audiences to connect with each other in ways not possible before. The result will be a richer cultural connection between UK residents themselves and a deeper bond with broadcasters."

The LiveWorld-BBC Worldwide relationship was initiated with veteran digital agency Digit through LiveWorld-WPP, the recently formed joint venture between LiveWorld and global communications services group WPP PLC. The joint venture brings LiveWorld's online community and social networking services to WPP's worldwide agencies and clients.

Media companies are using the LiveWorld Community Center to build social network-based relationships with and among their customers by creating online communities for self expression, idea sharing and connecting with others. Through LiveWorld solutions, these major brands are creating vibrant online communities, overseen by LiveWorld moderators, that enable powerful relationships with and among their customers. The result is higher brand loyalty, more effective customer support, insightful business intelligence and higher customer satisfaction.

About LiveWorld
LiveWorld is leading the social marketing industry in creating innovative online communities, which help its clients build loyalty, brand awareness, customer engagement, customer care and business intelligence venues. The company provides Fortune 1000 clients overall social network marketing strategy, brand consulting , community management, design, development and hosting of private-label social network sites, and moderation services for these online communities as well as for any user content site. Applications and moderation services include rich profiles, friends lists, forums, blogs, photo albums, user video, customer support forums, groups and interactive webcasts.

With 20 years of experience, an extensive applications hosting platform, and a track record of delivering over 1 million hours of moderation services, LiveWorld offers its clients a team of experienced community managers and moderators who oversee activity and user content online. LiveWorld deploys its services in more than 60 country-language combinations, and is the trusted partner of leading brands worldwide, including: A&E, The Campbell Soup Company, The Coca Cola Company, eBay, HBO, HSBC, Kraft Foods, LeapFrog, Neutrogena, MINI Cooper USA, , TJX, QVC and many others.

LiveWorld is headquartered in San Jose, California with additional offices in New York City and London. For further information visit www.liveworld.com

"Safe Harbor" Statement Under The Private Securities Litigation Reform Act:

This press release may contain forward-looking information concerning LiveWorld's plans, objectives, future expectations, forecasts and prospects. These statements may include those regarding LiveWorld's current or future financial performance including but not limited to lists of clients, revenue and profit, use of cash, investments, relationships and the actual or potential impact of stock option expense, LiveWorld's efforts to list its securities on the OTCBB, and the results of its product development efforts. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, final accounting adjustments and results, LiveWorld's ability to attract new clients and preserve or expand its relationship with existing clients, LiveWorld's ability to retain and attract high quality employees, including its management staff, the ability to deliver new innovative products in a timely manner, changing accounting treatments, and other risks applicable to the Company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the Company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances. (See the Company's July 13, 2007 Second Amended Registration Statement on Form 10-SB for a list that includes other possible risk factors.)

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